Business Situation

Summarizing media planning information from global markets was critical to MindShare. Without it, employees would waste time manually identifying all the factors required to make a successful media plan. Rather than continuing to invest in licensing fees, the company opted to develop its own media planning application. To ensure that its IT staff was not overburdened with large scale development tasks, MindShare researched third-party vendors that could help.


Case Study: Improving Collaboration and Data Access


Case Study: GroupM Applications Outsourcing

"Avanade is een echte zakenpartner die ons met managed services en krachtige implementatiemogelijkheden helpt om de efficiëntie te optimaliseren en de flexibiliteit te verbeteren. Ook geven ze ons de vrijheid die nodig is om te innoveren."

Alvin Yong GroupM IT Director (Asia Pacific)


Avanade helped GroupM develop a media management solution, MediaFlow, designed to plan, track and manage global media campaigns, as well as collaborate with clients’ software. Avanade consultants, both in the US and in the India Development Center , deployed the solution which uses the Microsoft® .NET Framework and the Microsoft SQL Server™ 2000 Enterprise Edition database software. The application runs on three IBM server computers running Windows Server® 2003 Enterprise Edition, and on two clustered databases supported by SQL Server 2000 Enterprise Edition.


  • Generated new business 
  • Cut costs
  • Improved collaboration
  • Accelerated data access.

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