KrisShop started as the in-flight duty-free shop of Singapore Airlines and has since evolved into a premium, omni-channel retailer with a vision to be an industry leader through service excellence and innovation. When the retailer wanted to improve the in-flight shopping experience for customers, it partnered with Avanade to move its legacy finance and supply chain management platforms to a Microsoft Dynamics 365 ERP. The new solution took flight in just five weeks. With insights into customers’ purchasing behavior, the retailer can optimise its inventory, boosting sales by ensuring travelers have access to the products they want, when they want them.
“What excites us about the whole KrisShop project is that we have this vision to transform the traditional airline retail business. And I think we are on the right track to do that.”