Get the most value from your martech stack and deliver better customer experiences
As the pace of digital innovation accelerates, interest in using AI and machine learning for the enterprise continues to build. If integrated thoughtfully into a modern marketing technology stack, these advanced technologies have the potential to accelerate internal processes, reduce manual guesswork, and even improve aspects of the customer experience.
But the reality check is that two-thirds of marketing leaders believe their organisations are still not very mature when it comes to understanding customer experience, personalisation, and data analytics.¹
Our guide asks key questions and provides 4 essential steps to get more value from your martech stack today for more intelligent customer experiences tomorrow. For example:
- What’s the current state of your customer data?
- How clear is your customer view?
- Does your martech help you prepare for personalisation?
- Are you experimenting with machine learning and AI-driven customer experiences?