Live streaming service helps Cricket Australia delight fans

Business Situation

Recognizing the influence of its always-connected fans, Cricket Australia knew it needed to harness the power of digital to redefine consumer experience and to further monetize its digital properties. As part of a newly launched digital strategy, Cricket Australia formed a partnership with the Nine Network to enhance Cricket Australia’s digital products, including providing a subscription-based live streaming of matches played in Australia starting with the 2013-14 summer season. 

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