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Rethink consumer goods

The consumer goods industry is used to market challenges and uncertainty, but the scale, severity and suddenness of recent disruptions is unprecedented. Consumers are adapting to new personal circumstances by spending their time and money differently, wondering what the future holds. Increasingly connected, consumers require any time and anywhere products and services.

40% (approximately) of leading brands have declining sales because of their failure to adapt to consumer needs.

Being able to pivot to dramatic market changes is not easy but advancements in technology have enabled successful consumer goods companies to embrace transformation and adopt technological and cultural change. Our innovation, industry depth and execution with Microsoft technologies will help our clients to relish rather than fear the next challenge. Product manufacturers are depending on their technology partners to bring an end-to-end value proposition.

“Avanade has the know-how, the Microsoft expertise, and the innovative spirit we needed to successfully undertake a project of this magnitude [migration to Office 365] and to deliver a solution with higher benefits and more security than we previously had.”

Markus Petrak Corporate Director, Integrated Business Solutions, Henkel AG

The benefits we bring to Consumer Goods organisations

We understand the role technology plays in a successful organisational transformation. We can help you:
  • Integrate retail into your distribution channel
  • Make your product go-to-market strategy faster, smarter and more efficient
  • Discover new, more meaningful opportunities to engage with retailers, consumers and supply chain vendors
  • Use data to create responsive, engaging customer experiences across all channels
  • Identify the right tools to empower your workforce to be more flexible, efficient and effective
  • Overcome limitations and missed opportunities in your infrastructure with data management and analytics
  • Move to platforms and technologies that can accurately fulfill consumer expectations for personalisation and engagement
  • Unify a strategy for your marketing message and brand strategy
  • Shift to technology priorities that encourage innovation and change management so you stay competitive
  • Reinforce and strengthen customer loyalty to keep your customers coming back
BLOG POST

Our experience: Ensuring business continuity during global disruption

Whether it’s due to a global disruption or part of a wider employee experience initiative, businesses across the world must rethink their approach to the workplace and embrace greater flexibility.

BLOG POST

Four steps manufacturers can take today to be ready for the future

Tom Nall shares some ideas to prepare your manufacturing company to resist and emerge as one of the winners during these challenging times.

CLIENT STORY

Henkel reinvents productivity with Office 365

Office 365 empowers 47,000 employees.

Our consumer goods expertise

Avanade is a joint venture between Microsoft and Accenture. From Unilever to Treasury Wine Estates, some of the world’s leading consumer goods companies rely on our services to innovate, get to market faster and achieve business goals at lower cost.

Our combined industry, strategic and technical expertise means we understand the complexities of the consumer goods industry and are committed to providing innovative Industry 4.0 solutions.

  • We have over 200 consumer goods clients and approximately 3000 consumer goods professionals.
  • We focus on Consumer Goods trends and thought leadership.
  • We have a Global network of digital innovation studios
  • Market analysts Forrester and IDC rate us as leaders for Dynamics 365 and Microsoft implementation services respectively.
  • Microsoft Alliance partner of the year for 11 consecutive years.

Industries

Transforming businesses into digital enterprises, whatever the industry.

Next steps

Find out more about how we’re helping consumer goods and services organisations navigate their new reality.

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