To provide more responsive customer care, organisations are rethinking traditional lead acquisition techniques like batch and blast email campaigns. Meanwhile, marketing teams are hampered by resource constraints and an ever-growing demand for campaign execution, customer insights and expectations around high-quality lead acquisition. Microsoft Dynamics 365 and Adobe Marketo Engage offer a best-in-class solution for end-to-end lead lifecycle management (or how to manage leads as they move through systems and stages of the sales funnel). However, integrating these systems successfully takes more than tools and technology alone.
Read on to discover Avanade’s five-point approach to full lead lifecycle management with Microsoft Dynamics 365 and Marketo.