To stay profitable and relevant in this digital age, banks and capital markets organisations need to embrace a customer-centric approach, personalise online delivery of products and services, and begin to leverage customer data meaningfully.


A new study by Avanade and Sitecore reveals the business impact of customer experiences on your bottom line. For example, 23% of organisations focusing on customer experience see better financial performance than their competitors.1 Learn how you can build a business case for delivering more compelling customer interactions.

1Source: Research by Avanade and Sitecore – Customer Experiences and Your Bottom Line, Banking & Capital Markets, May 2016.

©2016 Avanade Inc. All rights reserved. ©2001-2016 Sitecore Corporation A/S. All rights reserved.

Executive Summary

Customer experience and your bottom line

Executive summary for the banking industry.


Os bancos podem tirar partido das interações do cliente

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