Baxi selects Avanade to support its digital business transformation

Business Situation

Baxi UK, a leading boiler manufacturer and smart heating provider, has selected Avanade to help transform its digital customer experience through a comprehensive digital strategy and by utilising Avanade’s digital marketing solutions. Faced with an increasingly competitive marketplace, Baxi recognised the need to get closer to customers and deliver richer, more personalised services to homeowners and installers across all digital channels.


Working in partnership with Baxi’s marketing team, Avanade’s UK-based Digital Studio is helping to deliver an omnichannel customer strategy. Combining this with human-centred-design and Sitecore based digital marketing solutions, Avanade’s Digital Studio is providing Baxi with the capabilities to engage and support its users along the customer journey.

Avanade’s strategic approach, combined with its end to end digital delivery capabilities stood out during the tender process and was a major factor in Baxi’s vendor selection.

Striving to be the best in the industry, the first phase of Baxi’s digital transformation journey is a refresh of its main website to deliver an innovative design, make it more accessible, usable and engaging on mobile, tablet and desktop as well as improving the customer experience. The project also accelerates Baxi’s marketing work through improved content management and in real-time journey tracking content analytics.

Amir Dehnad, digital marketing offering lead, at Avanade commented: “Throughout the competitive tender process we have shown our in-depth knowledge of how to design and develop new digital experiences across channels, using collaborative processes and innovative technology. Our London Design Studio is enabling clients like Baxi to progress their digital business transformation strategy and build a successful digital roadmap of the future.”

“Escolhemos a Avanade para nos ajudar a desenvolver a nossa estratégia de enquadramento digital para aumentar o envolvimento e a fidelidade junta da nossa base de clientes. A trabalhar em parceria com a Avanade, é estar no caminho certo para distinguir a Baxi de outros fabricantes e distribuidores de soluções de aquecimento inteligente”

Abbie Rae Digital Marketing Manager, Baxi

Learn more how Avanade’s digital marketing solutions leverage Sitecore to create enriching customer experiences.

Digital Marketing

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