At Avanade, we know it pays to invest in customer experience – big time. In fact, a recent study commissioned by Avanade shows businesses that invest in customer experience receive a 3-to-1 return on the dollar and up to 19% more revenues. But to achieve our larger vision to become the leading digital innovator, we needed our online services to be better integrated with our marketing services. We also wanted to improve engagement, reduce bounce and deepen our insight about our digital visitors.
“Our new Avanade.com website marks the next step in redefining the way we engage with our clients, partners, recruits and influencers online. It helps position Avanade as the leading digital innovator in the marketplace and showcases the very best in website design and digital technology integration.”
We embarked on a major migration to Sitecore’s newest marketing experience platform – no small task, with Avanade’s 25 country sites and more than 10,000 localised pages. But teamwork and design thinking would make it happen. We connected the dots, taking advantage of Sitecore’s integration capabilities to tie together our entire digital marketing ecosystem of web services, including Marketo automation tools, Microsoft Dynamics CRM and a number of third-party tools.
Since launching, our new website realised numerous benefits including outstanding engagement, powerful insights and maximum efficiency. With mobile user interface and a total redesign, site visitors downloaded 80% more assets and viewed 20% more videos – and Avanade generated 20% more qualified leads – compared with the previous, prelaunch calendar year.