The Road to Omnichannel Engagement Powered by Headless CMS

Avanade and Adobe share their insights on how an agile CMS that integrates with your Martech stack can enable cross-departmental collaboration

This on-demand webinar with Adobe’s Paul Vacarro and Avanade’s Dan Goldenbaum discuss how digital-first customers manage their experience and as a result, content and solution providers are under tremendous pressure to deliver personalised content at scale and across multiple channels.

Those tasked with building and managing the necessary infrastructure must understand the trend toward "headless" content management – a CMS that manages and organises content seamlessly across a de-coupled front-end framework. But is headless right for your organisation and if so, how can you make the most of it?

Join us as we answer these important questions together.

• What does a turn-to-headless mean for the IT technologists and developers who are responsible for making content management work within a complex ecosystem of marketing and data management technologies?
• How does headless work for content marketers who want reuse and optimise content to create individual experiences across channels where personalisation requires scalable content production?
• What factors need to be considered when choosing to go headless and how can an organisation plan for change?
• What type of collaboration between IT and Marketing is required to ensure a seamless omnichannel experience for customers?