Avanade’s approach utilises “Experience Fragments” to create reusable building blocks designed to make managing, personalising and repurposing content simpler, both for content developers and authors.

In this Tech Talk webinar led by Avanade’s Abir Shome and joined by Dan Goldenbaum, learn how Avanade’s modular approach to content management with Adobe Experience Manager (AEM) and the intelligent experience fragments feature enables authors to reuse an experience across channels.

Watch a demo to see how content fragments can be quickly repurposed to create consistent and personalised experiences with pre-defined content style, design, and layouts. Leverage A/B and multivariant testing against customer segments or different channels to learn which experience has the best engagement rates and highest ROI. Gain immediate insights and actionable next steps to make an impact for your organisation.

If you’re an IT, customer experience, digital, or ecommerce leader seeking to evolve your company’s customer experience and adapt to today’s demanding market – register to watch this on-demand webinar today - to learn how to create a more flexible, customisable future for digital experiences with Adobe technology.

Key takeaways include:

  • Companies can extend experience fragment capabilities for dynamic content delivery, enhanced content governance, and conditional logic, to ensure the right content displays for the right customers at the right time, with Avanade’s Digital Experience Foundation (DXF) Accelerator for AEM.
  • Content marketers can reuse and keep experiences consistent across channels, spanning regions and languages, to deliver exceptional customer experiences and best manage content at scale.
  • Modular, omnichannel content delivery can be achieved with less effort, in less time and with less expense when using AEM and Avanade’s DXF Accelerator
  • Companies can modernise their marketing capabilities to improve channel performance with engagement analytics and refine customer segmentation with multivariant testing.

Watch Now


Dan Goldenbaum Author Bio

Abir Shome
Director, Pre-Sales Adobe

Over 19 years of experience in various industries and over 10+ years working as a leader in Consulting and Delivery organisations, leading high-performing technical and strategic teams.

Key strengths are focused around solving transformation challenges, driving business growth, and building strong partnerships.


Dan Goldenbaum Author Bio

Dan GoldenBaum
Digital Marketing Solution Architect

As a Digital Marketing Solution Architect for Avanade, Dan drives Adobe opportunities through client consultation and business-focused solution architecture. Dan has 20+ years’ experience building web-based digital products with Adobe, Microsoft & Open-Source technologies. With a background in Web, Marketing Automation & Digital Strategy, Dan strives to deliver customer experiences that are personalised, timely & relevant.


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