Rethink digital ethics

Leaders understand the value of digital ethics, but their practices are inconsistent. Overall, there are notable bright spots to celebrate, but still vast room for improvement in structure and consistency. Avanade’s Global Advisory Lead, Jillian Moore and Global Digital Ethics Lead Chris McClean explore what leaders need to know about digital ethics and get some practical tips on enabling their teams to operate more responsibly.

  • Trends in digital ethics adoption globally
  • The effects the pandemic has had on the priorities of organisations
  • Key challenges organisations face in adopting digital ethics principles
  • Advice for leaders wanting to introduce digital ethics to their teams to help their organisations embrace the themes

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Jillian Moore
Global Advisory Lead, Avanade

Jillian Moore leads Avanade’s Global Advisory organisation, with responsibility for creating and executing Avanade’s advisory strategy, developing and leading our global advisory offerings and capabilities, and managing our strategic engagements with Avanade advisory clients.

Jillian comes to Avanade from Atos, where she led the company’s Global Digital Transformation practice. Prior to that she was a client services partner and Customer Engagement practice lead at Slalom Consulting in the U.K.

She holds a master’s degree with honors in advanced computing from Imperial College, London, and a bachelor’s degree with honors in computer science from the University of York. Passionate about mental health and the role physical activity plays, Jillian is chair of the board of trustees of London Sport, a social service non-profit whose mission is to encourage the people of London to be more active. She sets a good example. Jillian is an avid scuba diver and instructor, with a particular interest in underwater photography.

Chris McClean 

Chris McClean
Director, Global Lead, Digital Ethics, Avanade

As global lead for digital ethics at Avanade, Chris McClean is responsible for driving the company’s digital ethics fluency and internal change and for advising clients on their digital ethics journey. Prior to Avanade, Chris spent 12 years at Forrester Research, leading the company’s analysis and advisory for risk management, compliance, corporate values, and ethics. Chris earned his MS in Business Ethics and Compliance in 2010 and BS in Business with a Marketing emphasis in 2001.


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