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How eCommerce integrations can enable B2B sales

The last two years have brought about a massive transformation in consumer behavior and expectations. This shift isn’t only in the consumer space, but business customers have started looking for the convenience, accessibility, and agility of B2C.

Thanks to recent innovations in digital commerce and companies’ accelerated adoption of technology, countless avenues have opened up for evolution within B2B. From self-service to personalised experiences to complex orders and beyond, the opportunities for growth are there for the taking.

  • How have B2B companies evolved in recent years? What were some challenges and discoveries?
  • How can an integrated eCommerce channel impact a company’s B2B operations?
  • What are the B2C trends and practices that B2B companies can adopt to enhance operations and boost conversion?
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Jason Davis Bio

Jason Davis
Retail Industry Lead
Avanade

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