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Report: How to evolve from a channel-centric to customer-centric strategy

Customer only channel

Converging macro forces are reshaping retail, creating significant, sprawling challenges for retailers and brands. In this era, the traditional path-to-purchase has become a relic and retailers must learn to navigate a multifaceted, continually changing, dynamic relationship with customers.

It’s no longer a question of multichannel or omnichannel: The customer is the only channel.
But new business capabilities and technology are required by retailers to thrive in this era.



Read this new report, created by Incisiv in partnership with Avanade, to discover the framework for excellence in the channel-less era, including:

  • Digital-physical unification: Driving experience continuity across channels and touchpoints
  • Humanised intelligence: Improving experiences through a combination of AI and human ingenuity
  • Harmonised orchestration: Orchestrating and automating action across the extended enterprise
  • Technology modernisation: Adopting a next-gen IT architecture to lay a foundation necessary to pursue growth strategies
Contact Avanade

Next steps

Find out how you can deliver a connected retail experience for your customers.

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