Having a complete sales solution available on mobile devices and tablets is a game-changer for Thomas Concrete – a leading supplier of high quality, ready-mixed concrete. By going to the cloud, the sales and management teams have seen their productivity skyrocket. Once a quote has been approved and a customer places an order, sales reps can directly upload order details into Microsoft Dynamics 365 for the tech department to review, turning them around faster than was previously possible.

“The mobile aspect is huge. It’s saved me at least 10 hours a week on the computer. You want to be out in the field and in contact with customers as much as you can.”

Greg Bell Sales Manager, Thomas Concrete

Business Situation

Thomas Concrete has been serving customers in the construction industry with a wide range of services and mixes for over 30 years. Leaders knew they had to find a way to engage with customers in real time and with complete information to support the company’s sales model. They needed to replace manual processes and inaccessible data with streamlined sales and business development processes to enable an immediate response approach, both with their internal teams and with their customers.


Thomas Concrete partnered with us to establish a platform for improved sales processes and increased efficiency. This also included enhanced reporting and insights, increased business continuity and reduced hardware overhead through greater user adoption, mobility, productivity and customer responsiveness. We migrated the company’s on-premise CRM to Microsoft Dynamics 365 Online and upgraded to Microsoft’s Unified Interface.

Leveraging a combination of Microsoft Azure Logic Apps and Microsoft Dynamics 365 Virtual Entities through Azure Data Warehouse, we made core data readily accessible to the sales team. For example, sales reps now see a live data feed in Dynamics 365 and can create an opportunity based on that feed with a single click.

A better sales experience results in happy customers. Reps can give customers real-time information and answers, enriching communications and relationships while improving productivity.

NOTE: This story describes work that was completed by eLogic, which was acquired by Avanade in September 2022.

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