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An organisational overhaul helps Fabiana Filippi improve customer service and efficiency

Business Situation

Founded in 1985, Fabiana Filippi is a leading Italian fashion brand, with revenues rapidly approaching €100 million. Its products are 100% designed and produced in Italy and the brand is present in 30 countries. The company also has several dozen of its own single-brand stores, with an ambitious retail growth plan.

The company’s information systems were based on IBM AS/400 with tailored software and different satellite applications. Fabiana Filippi saw a need for improved governance and optimisation of all processes, and better control of economic and financial management appropriate to its business and challenges. This led the company to embark on an organisational upgrade centered around a highly integrated information system based on an ERP solution.

Solution

After selecting Microsoft Dynamics and the Porini Apparel and Textile vertical solution, we worked with Fabiana Filippi to review and analyse its processes and help it adopt best practices. Upstream, the Up Solutions PLM platform was chosen and integrated with Dynamics. For stores, the standard Dynamics retail stack was activated with complete management of the back-of-store and front-of-store (cash point) processes.

We managed the implementation in a modular way to minimise the impact of the change on the Fabiana Filippi organisation and to synchronise with the seasonality of the fashion retail business. The company decided to start by implementing the new system in the stores and, in parallel, with the design of the upcoming autumn/winter collection.

Results

In stores, the new solution enabled staff to immediately improve the quality and speed of service for customers. In addition, the sales information and the supply chain processes are now fully consistent. In the production facilities, the ERP system automatically connects product design and technical data for more efficient and timely planning for both sub-suppliers and internal production.

The company expects that additional benefits will come from improved management control, which will be measurable upon completion of the natural cycle of the business for the first collection.

NOTE: This story describes work that was completed by Concert, which was acquired by Avanade in May 2020.

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