Finding the right perspective in the digital customer age

The Chief Information Marketing Officer (CIMO) isn’t a role, it’s a perspective. In this exclusive report, CMOs and CIOs discuss how they found their CIMO perspective.

The relationship between marketing and IT is changing. As the customer journey evolves, the combined power of marketing and IT is being called upon to improve the digital customer experience, keep pace with innovation and stay ahead of the competition.

Avanade’s CIMO report brings together leading CMOs and CIOs in business today, to give their views on the new digital realities:

• Shifting priorities and responsibilities 
• Short and longer term challenges they face every day 
• How to deliver true collaboration across both departments 
• Ways to better serve customers and enable digitally empowered experiences