By connecting marketing and sales with relevant customer data through modern marketing automation, brands are reporting benefits including significant increase in marketing campaign reach and lead generation, and reductions in marketing costs and campaign execution time.
Read this overview to learn why and how to better connect your marketing experience with your customer relationship management (CRM). It impacts measurable business KPIs including:
- Customer lifetime value
- Marketing ROI
- Cross-sell and up-sell rates
- Call centre volume