AkzoNobel connects the dots for transparency and economies of scale

Business Situation

This paint manufacturer has retail chains in seven European countries that sell paint to professional decorating businesses and, in some cases, to consumers. Each of these retail chains operated autonomously and used its own systems, many of which no longer met the standard requirements that AkzoNobel applies to its systems. Each country also has its own purchasing organisation, but centralising purchasing can achieve more economies of scale with the ultimate goal of increasing profit margins.

As AkzoNobel wanted to gain insight into the ins and outs of all of the sales organisations on a European level and needed a system that would deliver this information.


Avanade became involved as the implementation partner because of the company's knowledge of Microsoft Dynamics AX and its wide-ranging experience with large-scale implementations.

The core system was set up in the Netherlands by AkzoNobel and Avanade, and then a local project team was put together in England and Denmark to test and roll out the system and to ensure sufficient training was provided for staff in the shops via eLearning or central meetings.


The functionality of the ERP solution is already delivering benefits in England and Denmark. Employees can provide better advice for their customers because all of the customer information is available at a glance.

Learn more about building an intelligent business application with Avanade.

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AkzoNobel Case Study


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