Tokyo Gas is the largest gas LDC in Japan. Founded in 1885, it provides gas to main cities of Tokyo and surrounding cities, with more than 11 million customers served. Tokyo Gas also provides supply and sales of gas appliances and related installation work, and energy services. They are the producer and wholesaler of electric power using natural gas as well.
With de-regulation of retail electricity market, they have started focusing on their electric retail business for the region. Their website, “myTokyoGas” provides billing and other information regarding gas and electricity as well as related tips useful for daily life for current and potential customers. To provide more personalised and better experiences, they needed to evolve their website. With the help of Avanade and Sitecore, not only have they personalised content for their audience, they can now create marketing and promotional programs to increase the number of users of both gas and electricity, and encourage them to access the website more frequently.