ExxonMobil is the largest publicly traded international oil and gas company. Fuels & Lubricants (F&L) is a leading provider of products and services around the world for both business and consumer use.
ExxonMobil Fuels and Lubricants (F&L) requires websites that enable its customers to easily navigate their digital purchase journey. F&L has chosen Sitecore 8.0 hosted on Azure as the technology platform. Currently there are projects underway to adopt this platform in over 30 markets around the globe. The sites operate globally, with region-specific features that will enable F&L to leverage the full suite of technologies and capabilities available including experienceDB, mobile-responsive design, content authoring with page editor, dynamic content presentation, and Sitecore engagement analytics. With Sitecore, the marketing teams can provide customers with personalized experiences throughout their purchase journey while also demonstrating F&Ls industry expertise through a modernized omnichannel experience.