Avanade uses agile to accelerate its digital and business transformation
Avanade chose Scrum for its agile framework for flexibility to deliver a complex project.
Scrum for Agile Marketing — Episode 2
In the B2B market, it’s important to know who your customers are if you’re to achieve good results. This might not be as obvious as you might think.
Agile Marketing is about more than just changing the way marketers work. It’s also a powerful way of readdressing the wider business picture, as well as working out exactly where your brand, product or services should be pitched.
In the second in our series of podcasts examining Agile Marketing, Avanade and Scrum.org, the Home of Scrum, discuss the wider business benefits of embracing agility, supported by a research expert from SiriusDecisions.
Host
Dave West
CEO and Product Owner, Scrum.org
Dave is a frequent keynote at major industry conferences and is a widely published author of articles and research reports. He also is the co-author of two books, The Nexus Framework For Scaling Scrum and Head First Object-Oriented Analysis and Design.
Featured Guests
David Carmichael
Executive, Global Solutions and Industry Marketing, Avanade
Dave leads Global Solutions and Industry Marketing at Avanade. In addition, Dave leads the Agile Marketing CoE at Avanade and is a Scrum.org certified Professional Scrum Product Owner and Professional Scrum Master.
Simon Jones
Research Director, SiriusDecisions
Simon has more than 25 years of experience across a broad range of b2b marketing disciplines and is now focused on the strategy, process, technology and operationalisation of demand creation.