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Artificial intelligence has the potential to help organizations respond, reset and renew their business for growth in today’s unprecedented conditions. Organizations who lead with their ethics in practical ways can help strengthen customer and employee trust.

Avanade research on AI maturity, conducted by Vanson Bourne, across 1700 global IT and business decision-makers reveals that, 96% of respondents believe it necessary for organizations to ensure “digital ethics by design” when implementing AI, and 83% agree that digital ethics is the foundation of successful AI.

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