Florin Rotar
Executive, Digital Market Unit

Florin Rotar, who leads Avanade’s global Digital Market Unit, is driven by the power of technology to help people do and achieve more and to empower businesses to compete smarter.

Curious by nature and a technologist by trade ever since he wrote his first program on a Commodore 64 as a child, Florin previously held the post of Chief Technology Innovation Officer. He has had key roles in establishing and growing Avanade’s business in the UK and the Nordic region, both as a consultant and as a leader. His early career was with Accenture, Procter & Gamble and as a start-up entrepreneur.

Florin is a world citizen, having spent most of his adult life working in five European capitals. He and his family now call Seattle home.

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