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Is your frontline prepared for the changing role of the store?
Research from Avanade and Incisiv details specific recommendations for retailers to empower their frontline workforce to deliver a great customer experience and succeed.
Deliver a connected retail experience
Digital retail is far more than online shopping. Success in this highly competitive marketplace depends on delivering compelling experiences for customers and employees. It means understanding that value in retail is no longer about the product, but the buying journey.
Whether that journey takes place in-store or online, today’s customers want options. They expect shopping to be dynamic, interactive and social. They want to scan, research and discuss products, then buy them over multiple channels.
And they want the entire experience to be connected and seamless.
The benefits of a digital connected retail experience
A digital connected retail experience can increase customer and employee loyalty – not to mention sales. Retailers need to embrace the power of digital technology in order to engage both customers and employees.
Digital customer: Strengthen relationships with a dynamic, seamless, multi-channel shopping journey that will enhance convenience, interactions and loyalty.
Digital workplace: Change the way your employees work – empower them with digital tools that foster greater productivity while improving customer service.
Retail ERP: Integrate and streamline your core operations to deliver customer-centric retailing while enabling the efficiency needed for greater profitability.
Cloud: Get the speed you need with Cloud. Put the right pieces in place to quickly become a digital business.
"We wanted to create an experience that was as seamless as possible, without any physical intermediary. Thanks to Kinect and interactive technology, we were able to share real-time data on suspended screens, all triggered by natural gestures."
Our retail expertise
Avanade is a joint venture between Microsoft and Accenture. Our combined industry, strategic and technical expertise means we understand the unique complexities of the retail market.
We can help you create a connected retail experience. We can deliver innovations such as in-store digital signage, assisted selling, next-generation retail management infrastructure, digital marketing, predictive analytics, and multi-channel service and fulfillment.
Our retail expertise is second to none:
- Our experience is based on more than 250 projects for retailers around the world.
- 50 percent of top retailers worldwide have worked with Avanade to implement Microsoft retail solutions.
- 50 percent of the top U.S. retailers have worked with us to implement Microsoft retail solutions.
The real cost of not enabling your frontline workforce
A retailer arming its frontline with tools and training is the exception, not the rule. View our infographic for insights.
What Digital Forgot: The Retail Frontline
Avanade and Microsoft partnered with Incisiv to survey retailers across the US, UK, Germany and France to get a glimpse into the frontline workforce.
What do frontline employee experience leaders do differently?
Retailers can achieve a 10 percent gain in sales and profit by becoming Leaders in employee experience.
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