Business SituationAiming to become a more global company, Nippon Express had focused on growing its international sales revenue to 40 percent through the expansion to 481 locations across 40 countries. However, since the Asian market has rapidly expanded in recent years, the emphasis has now shifted to a more regional focus. As shipping companies are easily affected by client sales and conditions of the world economy, Nippon Express decided to create a new media platform called "Fun! JAPAN". As a goods market, its goal is to increase exchange between Japan and other Asian nations, while simultaneously supporting domestic clients.
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