Avanade uses agile to accelerate its digital and business transformation
Avanade chose Scrum for its agile framework for flexibility to deliver a complex project.
Traditionally marketing has an annual planning process that lays out what projects will be focused on in the next year. This typically involves associated capacity planning covering resources, agency support, third party etc to understand what you can realistically achieve in the next 12 months.
Scrum and agile marketing provide a different approach to capacity planning that facilitates regular re-planning against short term goals to maximize the value the team produces. This could potentially conflict against an annual planning approach, so how does Scrum and agile marketing align to the long-term planning that every organization must do?
In this, our fifth podcast examining Agile Marketing, we discuss what capacity planning means when you use Scrum and how it can be balanced with an annual planning cycle, to meet those business goals and get the most out of your people.
Executive, Global Solutions and Industry Marketing, Avanade
Dave leads Global Solutions and Industry Marketing at Avanade. In addition, Dave leads the Agile Marketing CoE at Avanade and is a Scrum.org certified Professional Scrum Product Owner and Professional Scrum Master.
Research Director, SiriusDecisions
Simon has more than 25 years of experience across a broad range of b2b marketing disciplines and is now focused on the strategy, process, technology and operationalisation of demand creation.
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