In an ongoing effort to make banking more comfortable, and to differentiate themselves from its larger competition, ATB Financial embraces a philosophy of relentless creativity and disruptive innovation.
To better appeal to new Canadians and grow their tech-savvy customer base, ATB partnered with Avanade and Softbank Robotics America (SBRA) to launch a custom Pepper experience, a first in the Canadian banking industry. The goal is to gauge whether customers enjoy taking banking information from a robotic concierge.
“Bringing on Pepper to assist and delight our customers will help us learn what is possible. It’s yet another way ATB is demonstrating our commitment to transforming banking and identifying and employing cutting-edge technologies to enhance our customer experience.”