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Businesses in all locations and industries are accelerating their digital strategies. With increasing competition, we need to rethink how we cut through the noise and build personal relationships through responsive customer care.

One of the keys to attracting new customers is to validate their thinking. You can become their preferred vendor by demonstrating to them that you have an interest in what they do and what they hold important.

In this session, Avanade and Episerver experts will discuss examples of effective content marketing:

  • Why it works, and
  • How to get it done.

In a world where trust is increasingly hard to build, everyone wants to do business with friends, and sometimes you just want to go where everybody knows your name.

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Speakers

Joel Beath

Joel Beath
Digital Offering Lead, Experience Design Director, Avanade

As the Digital Lead for Avanade Australia, Joel is responsible for understanding business value for our clients and supporting them in deciding and implementing the digital ecosystems that help deliver value.

Joel is passionate about delivering value quickly through rapid prototyping and testing with customers to ensure Avanade’s client build the right products and platforms. In his 14 years of industry experience (10 as founder of Loud&Clear, Avanade’s first Australian acquisition) Joel has led teams delivering design led digital transformations for AGL, Swinburne University, Vanguard, Telstra and NAB.

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Deane Barker

Deane Barker
Senior Director of Content Management Strategy, Episerver

Deane Barker is the Senior Director of Content Management Strategy at Episerver, a digital experience vendor. Prior to Episerver, Deane spent 14 years consulting and selling services as a founding partner of Blend Interactive.

LinkedIn

Insights

Five strategies to win and keep your customers

Five rapid-response Digital Marketing and CX strategies to help navigate through the current crisis.

Digital Marketing

Create innovative brand experiences that entice new customers and build loyalty.

Five rapid-response CX strategies to adapt to the ‘new normal’

Avanade identified five key digital marketing strategies that can help you keep and gain new customers now.

Customer Experience

Exceptional customer experiences happen by design.

Contact Avanade

Next steps

Find out how our insights can be applied to help your business realize results.

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