Finding the right perspective in the digital customer age

The Chief Information Marketing Officer (CIMO) isn’t a role, it’s a perspective. In this exclusive report, CMOs and CIOs discuss how they found their CIMO perspective.

The relationship between marketing and IT is changing. As the customer journey evolves, the combined power of marketing and IT is being called upon to improve the digital customer experience, keep pace with innovation and stay ahead of the competition.

Avanade’s CIMO report brings together leading CMOs and CIOs in business today, to give their views on the new digital realities:

  • Shifting priorities and responsibilities 
  • Short and longer term challenges they face every day 
  • How to deliver true collaboration across both departments 
  • Ways to better serve customers and enable digitally empowered experiences

Find your CIMO perspective. Read our exclusive report:

Customer experience can impact your bottom line

Research from Avanade and Sitecore shows the value of compelling customer experiences.

Digital customer experiences that matter

Know your customers; create winning experiences.

A day in the life of a digital customer

See how digital marketing, CRM and analytics converge to build positive customer interactions.

Serving the public in the digital age

Government agency innovates to better service customers

Police Mutual gains better view of customers

One set of priorities for IT and marketing delivers better customer experiences across channels.

Cricket Australia delights fans

Harnessing the power of digital to redefine customer experience.

Digital Strategy

Transform your business with digital technologies.

Digital Marketing

Deliver digital customer experiences that build loyalty and enhance your brand.

Digital Marketing Analytics

Understand your customers in ways you have never imagined.

More Business Issues

Digital Business

Digital business is here, disrupting every industry it touches. Be the disruptor, not the disrupted.

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Digital Workplace

Create a digital employee experience that promotes engagement and informed actions.

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The New Economics of IT

New approaches to IT that maximize efficiency, increase agility and give the freedom to innovate.

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Next steps

Contact us to capitalize on digital technologies to create market differentiation.

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