The Future of Manufacturing Industry Podcast – Episode 2: Rethink Resilience in Manufacturing

Listen to Manufacturing leaders, discuss, the key challenges and complexities involved in digitalization of manufacturing and some of the innovative solutions available today. Hear how these digital solutions are transforming manufacturers to become more resilient, and how they are implementing new business models and cultures to go beyond Industry 4.0.

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David Morgan
Global Industry and Solutions Marketing Lead for Manufacturing, Avanade

With over 20 years in the IT industry David is the marketing leader for the manufacturing industry at Avanade. David has wide ranging leadership experience from systems engineer, consulting sales, account management and solutions marketing. His focus at Avanade is to ensure Avanade’s GTM direction enables manufacturers to embrace new solutions and deliver tangible business outcomes.


Featured Guests

Barry Maybank

Barry Maybank
Chief Digital Officer – The Manufacturing Technology Centre in the UK

Responsible for the MTC digital manufacturing strategy and its impact to Industry.

Barry drives the development of innovative and transformational products and services for integrated digital manufacturing solutions and their adoption by industry.

Prior to joining the MTC Barry has occupied a number of leadership positions in market making and strategic transformation roles, including: Manufacturing Industry Leader, Digital Practice Lead, Chief Technology Officer and Head of Professional Services.


tom nall

Tom Nall
Sr. Director – Industry, NA Manufacturing

Tom is a seasoned Business Professional experienced in helping Manufacturers leverage technology to drive improved business performance.

Having worked in the high-tech industry since starting with IBM in the mid 90’s, for more than 20 years Tom has specialized in helping Manufacturers understand how they can leverage technology to create value for their business. For the past 15 years Tom has held various leadership roles with several companies in the Microsoft ecosystem, and is currently the Global Manufacturing Industry Director for Avanade, a premier global Microsoft Partner.

Tom is passionate about manufacturing and staying ahead of the curve on industry trends, techniques and solutions, and over his career has helped hundreds of manufacturers understand and harness the rapidly changing world of technology to become more innovative, improve their operational efficiency, grow revenues, grow market share and increase profitability.



Manufacturing for the future guide

Ideas for manufacturers to reset their business operations and renew their corporate culture.

BDR Thermea reduces service visits by 60% with future-ready IoT solution

BDR Thermea leveraged Avanade’s global presence and extensive technical experience with both the Microsoft and Sitecore ecosystems.

Embrace change with supply chain resilience

A focus on embracing and adopting digital technologies and applications will enable companies to accelerate their response to these challenges in an agile manner, providing rapid results and return on their investments.

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