Innovate responsibly. These are the key trendlines you need to know now.


Key trendlines you need to know

From changes to the physical world to sweeping advances in AI like ChatGPT and
DALL-E, organizations are challenged to reimagine the future, while building trust in and through inclusive AI technology.

Meanwhile, new findings from Avanade and McGuire Research¹ confirm that 75% of organizations expect challenging economic conditions and inflationary impacts to limit digital investment in the coming 12-18 months. With more-limited resources, how should you responsibly experiment and innovate to maximize business value and future growth?

1 Avanade and McGuire Research, 2023
The Avanade and McGuire Research study surveyed 800 respondents across Australia, Canada, Brazil, France, Germany, Japan, the United Kingdom, and the United States in March and April 2023. Respondents included primary decision-makers across business (50%) and IT (50%), representing several industries, including industrial manufacturing (12%), financial services (13%), health (13%), life sciences (13%) consumer goods and services (13%), retail (12%), energy and utilities (13%), and government and non-profit (12%).

We believe these four trendlines signal key changes in the next five years, providing foresight to help you do what matters now. 
Supercharging work with AI as a copilot

Supercharging work and workers with AI as a copilot

We will acquire new “superhuman” working abilities with the help of machines like AI copilots and digital twins that provide unprecedented access to data, insights, and other people. Human machine collaboration will unleash more valuable and flexible ways of working. Today, only 36% of leaders are completely confident that their organization has sufficient checks and balances to mitigate potential risks and harms of AI.
Open ecosystems and multiparty systems drive growth

Open and multiparty ecosystems drive innovation and growth

As hyperconnectivity accelerates in our interconnected world, more innovation and growth will happen outside the organization. New business models and revenue streams will be created across ecosystems by taking advantage of emerging tech to securely share data and innovation resources to cooperate and collaborate with partners and competitors. 37% of leaders have already or are now forming a data cooperative with external partners for growth opportunities.


Trust built into AI network and devices

Trust built into all aspects of AI, the network and devices

Organizations will prioritize trust and ecosystem cooperation to use resources responsibly. Equity, safety, and transparency will be built into all aspects of AI, the network, and more. Technology, products and workloads will limit impacts on natural resources and avoid unintended consequences while future-proofing innovation. 65% of leaders say their organization is vulnerable to reputational risk due to use of energy resources across Operations and IT, including AI.
Reorienting reality across digital, immersive worlds

Reorienting our reality across physical, digital, immersive worlds

Our physical, digital, and immersive experiences will automatically reorient to our personal preferences. A strong digital core will give physical shape to abstract ideas and virtual controls to physical things, enabling our reality to adapt so we can be more agile and thrive across physical, digital, and immersive worlds. 87% of leaders say their organizations are actively educating employees on social and psychological impacts of VR, avatars and the metaverse.

Stay up to speed on Avanade thought leadership including emerging technology and innovation trends.

Our privileged access to Microsoft provides us with foresight and unrivalled expertise to help organizations maximize their existing and emerging technology investments.

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