Retail customers expect shopping to be dynamic, interactive and social. They are looking for a unified, seamless and personalised shopping experience across all channels. To guarantee success, retailers need to make sure that the journey is as positive as possible.
That goes for both customers and employees. In a recent survey, almost 94% of retailers polled agreed that the employees in their organisations are viewed as a source of workplace advantage. But the majority of retailers have yet to consider or prioritise the proper investment needed to create a workplace environment that will attract and retail talented and engaged employees. Those retail leaders who have a well-planned and executed workplace experience see it as a clear differentiator for them.
To win with both customers and employees requires retailers to incorporate innovation into the very core of their organisation. Whether it’s new technology, process improvements or entirely new business opportunities or partnerships, innovative thinking comes from everywhere: top down, bottom up, inside, outside. And infused in and through all these areas is intelligence. That’s especially clear in areas like intelligent technologies and tools where AI and automation can help retail organisations take digital transformation efforts to the next level.
"It was important for us to update our systems, and we needed a partner who understood and could handle the extent of our digital transformation. For us, it was a learning experience at all levels of the company to grow and find out what it really meant to be process-oriented."
A connected retail experience can increase customer and employee loyalty – not to mention sales. To achieve this, retailers must become what we call Future Ready. Now. This enables you to harness the power of experiences, analytics and innovation to deliver a unified commerce approach to sales, mobility and productivity, as well as optimised interactions between customers and your frontline workforce.
The result should be delighted customers and maximised efficiency.
Avanade is a joint venture between Microsoft and Accenture. Our combined industry, strategic and technical expertise means we understand the unique complexities of the retail market.
We can help you create an intelligent retail experience. We can deliver innovations such as advanced store replenishment, master data synchronisation, assisted selling, next-generation retail management infrastructure, digital marketing, intelligent revenue growth, predictive analytics, and multichannel service and fulfillment.
Our retail expertise is extensive:
This report offers a structured perspective on why retailers must evolve from channel-centric to customer-centric strategy and operations. It further provides a reference framework to help guide this continually changing transformation.
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