Unlocking AI’s potential: 25 ways to win the AI value game

Article
Customer Experience
Workplace Experience
Cloud and Applications
Intelligent Business Applications
Modern Workplace
Future of Work
Artificial Intelligence (AI)

Posted on July 1, 2025

Estimated read time: 3 minutes

Article by Sherri Brouwer

Avanade_FY25_Extended_Image_AI_Readiness_1728X740_Logolined_21.jpg

Key strategic moves for maximum impact

Recent Avanade research says that 85% of mid-market business leaders are worried about losing their competitive edge if they don't act on AI fast. And guess what? They're ramping up budgets and expecting up to a fourfold return on investment (ROI) by the end of 2025.
If everybody’s doing it, where’s the best place to start?

A smart answer is to learn from early adopters who are already succeeding. Explore our top 25 ways to effectively integrate AI, drive value and stay ahead of the competition. Here’s the executive summary:

Modernise cloud, data and security to create a strong digital core
First things first, modernising your infrastructure is key. By transitioning to cloud-native systems and simplifying data processes, you'll create a solid foundation for AI integration. According to Avanade research, 95% of mid-market organisations agree. They are speeding up their legacy modernisation plans because of AI, while 94% are rushing their cloud adoption. While it may not set you apart, this move will create a robust core that can grow and adapt with your needs. It will help you handle increased workloads, enhance flexibility and ensure data accuracy. Plus, you'll be setting your business up for scalability and sustainability.
Build security and trust
AI offers immense potential, but it also carries inherent security challenges. Avanade's research shows that 93% of organisations believe security issues are a big hurdle for AI implementation. It's not just about having the latest tech; it's about trust. Implementing robust security measures and integrating AI into security operations allows for earlier threat detection and improved response times. This way, you can secure your assets while building trust with your stakeholders—it's a win-win!
Streamline business applications
Integrating AI into business processes and leveraging low-code technologies can drive value and efficiency. By streamlining your applications and processes, you're not just improving today’s operations; you're preparing your business for future growth. Avanade's findings indicate that 52% of organisations are focusing on AI-driven innovation, with 20% planning to use AI to generate new revenue streams by 2025. This is where scaling comes into play. Imagine a more efficient, productive and innovative environment where AI helps you, and your teams, make smarter, faster decisions.
Rethink work
Efficiency and productivity gains are where organisations expect to see the most value from AI in the next 12 months. Modernising platforms for seamless communication and collaboration, and empowering employees with AI tools will enhance productivity and innovation. It's time to rethink how we work. Sustainable growth isn't just about cutting costs; it's about investing in tools that help your team thrive and innovate.
Innovate client experiences

Now, let's talk about your clients. Personalising customer interactions, improving customer support, optimising marketing campaigns, enhancing product recommendations and refining customer journey mapping are key areas where AI can significantly elevate customer experiences. Avanade's research shows that 96% agree: AI can create exceptional new customer experiences, positively impacting business outcomes. And here's the kicker: it's not just about pleasing your clients today; it's about sustainable client relationships that build long-term trust and loyalty.

At Avanade, we have been working with our clients across all things AI, generative AI and agentic AI – as it continues to evolve – and we’re better at it than any other service provider. In fact, in 2024 Avanade and Accenture were officially named Microsoft’s inaugural Global Business Transformation Partner of the Year for CopilotFor all the details about the services aligned to our recommendations, check out our 25 ways to win the AI value game and drive practical impact for your business.

Access the full guide

Doing what matters starts here

Tell us more about your challenge or need and we will connect you to the right Avanade expert to help you.

How can we help?

Press Contacts

The Americas

TA-PR@avanade.com

Europe and Middle East (EME)

EME-PR@avanade.com

Asia Pacific (APAC)

APAC-PR@avanade.com

Headquarters

North America
Global Headquarters
1191 Second Avenue
Suite 100
Seattle, WA 98101
Europe

30 Fenchurch Street

London

EC3M 3BD

Growth Markets
Singapore Headquarters
Avanade Asia Pte Ltd
250 North Bridge Road
#30-03 Raffles City Tower
Singapore 179101