Unlocking AI’s potential: 25 ways to win the AI value game
Posted on July 1, 2025
Estimated read time: 3 minutes
Article by Sherri Brouwer
Recent Avanade research says that 85% of mid-market business leaders are worried about losing their competitive edge if they don't act on AI fast. And guess what? They're ramping up budgets and expecting up to a fourfold return on investment (ROI) by the end of 2025.
If everybody’s doing it, where’s the best place to start?
A smart answer is to learn from early adopters who are already succeeding. Explore our top 25 ways to effectively integrate AI, drive value and stay ahead of the competition. Here’s the executive summary:
Modernise cloud, data and security to create a strong digital core
Build security and trust
Streamline business applications
Rethink work
Innovate client experiences
Now, let's talk about your clients. Personalising customer interactions, improving customer support, optimising marketing campaigns, enhancing product recommendations and refining customer journey mapping are key areas where AI can significantly elevate customer experiences. Avanade's research shows that 96% agree: AI can create exceptional new customer experiences, positively impacting business outcomes. And here's the kicker: it's not just about pleasing your clients today; it's about sustainable client relationships that build long-term trust and loyalty.
At Avanade, we have been working with our clients across all things AI, generative AI and agentic AI – as it continues to evolve – and we’re better at it than any other service provider. In fact, in 2024 Avanade and Accenture were officially named Microsoft’s inaugural Global Business Transformation Partner of the Year for Copilot. For all the details about the services aligned to our recommendations, check out our 25 ways to win the AI value game and drive practical impact for your business.
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