Data management and governance: The difference between digital success and failure

Digital transformation means gleaning every insight, every efficiency, every opportunity to succeed in your market from your systems, your people, your processes and, most importantly, your data. If your business is like most organisations, you don’t suffer from a lack of data – but you may be short on insights.

Artificial intelligence, cognitive computing and machine learning can only deliver on the promise of those revolutionary insights if they have high-quality data to act on. You’ve heard the saying “garbage in, garbage out.” This clearly applies to your data management, data governance and data quality practices. How you organise your data, manage, govern, secure and industrialise it, could be the difference between success and failure in today’s digital world.

“This new data analytics capability is a significant competitive advantage in the loyalty marketing niche ... The data analytics solution we’ve developed with Avanade has also dramatically improved Edenred’s operational efficiency and productivity.”

Johann Suchon Managing Director China and APAC Marketing Services, Edenred

Benefiting from data management and governance

The data landscape at many organisations has evolved over time. It now includes sensor/IoT data, imagery, real-time streams, social, historical and even document repositories to help solve business problems. Layering in AI capabilities adds to the need for good data management practices to accelerate business results.

Realising those results requires a strategic view and outside-the-box thinking. You need to have quality data to address business problems, and you need to be managing it well to get what you need from it. The data management, data dictionary, data governance and quality standards you set can help you speed up problem solving.

Providing answers to your data questions

Key to success is understanding who has the data today, who will own it tomorrow, and who will ensure it stays up to date and organised. What best practices will you create, and what services, platforms and resources will you use to build scale, efficiency and speed?

Avanade can help you answer those questions so you can standardise and operationalise your data and get the most from your existing data estate.


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Edenred unlocks new value from data and analytics

Service company uses our advanced analytics capability to create a niche in loyalty programs.


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We provide support every step of the way

Avanade has the depth and breadth of experience in data management, data governance, data quality and best practices to help you create a fully integrated program – one that can help you drive transformation, innovation and competitive advantage. From strategy and implementation to rollout and governance, we’ll support you every step of the way. We partner with you to:

  • Integrate your data vision into your digital transformation strategy.
  • Use a design-led analytics approach paired with agile methods for business outcomes.
  • Build a comprehensive data dictionary to support data standards and practices.
  • Prepare your data to embrace machine learning, cognitive services and artificial intelligence.
  • Create the data workflows to support long-term data management, governance and quality.
  • Think outside the box with our 1,000-plus data scientists who’ve worked with hundreds of clients.
  • Take advantage of our prepackaged technology platforms, accelerators and services to speed up your hypothesis-to-answers cycle.
  • Start small and scale when you’re ready.

Our global data and analytics expertise

Avanade was founded as a joint venture between Microsoft and Accenture. We’re a leading integrator and innovator of Microsoft data and analytics solutions. We have:

  • More Microsoft business intelligence certifications than any other provider
  • Over 3,500 analytics professionals worldwide
  • More than 1,000 data engineers
  • 400 AI practitioners
  • 4,200 business excellence and automation experts
  • 6,000 automations to date for 350 clients
  • 550 analytics systems enterprise clients
Your brain is the key to unlock big data’s potential

Intelligence comes from ideas, not numbers.

Accelerating client outcomes with AI, Accenture and Microsoft

Intelligence comes from ideas, not numbers.

Accelerate client outcomes

Turn data into real business intelligence.

Pacific Specialty empowers employees with digital analytics

Data and analytics drive growth and employee engagement.

Edenred unlocks new value from data and analytics

Service company uses our advanced analytics capability to create a niche in loyalty programs.

Contact Avanade

Next Steps

Find out more about how your business can benefit from better data management and governance.

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