Treat your people like they’re customers

It’s not new to say a great customer experience (CX) is a competitive differentiator. So why has it taken us so long to realise the same is true for our employees?

A great employee experience is no longer a luxury, it is a must-have in order to drive sustainable competitive advantage. But it’s about much more than just technology. It’s also about transforming the whole workplace experience (WX). In addition to modern workplace platforms, it encompasses business operations, culture and the employee experience.

“In the past, social media meant that passengers were often better informed of the status of their journey than staff. Now, all RET employees can remain completely up to date — whether on the bus, tram or metro train.”

Onno Donkervoort ICT manager at RET

EX + CX = competitive advantage

Customer experience (CX) and employee experience (EX) are two halves of the same virtuous circle. Applying the principles of customer-centricity to your employees will create a more relevant EX. And in turn, this can help boost productivity, cost efficiency, business growth and value creation.

Research from the Centre for Information Systems Research (CISR) at MIT Sloan School of Management shows that firms with the best EX achieve business benefits, including*:

  • Double the customer satisfaction 
  • Twice the innovation
  • 25% greater profitability compared to competitors

*Dery, K., and Sebastian, I., “Building Business Value with Employee Experience,” MIT CISR Research Briefing, Volume XVII, No. 6, June 15, 2017; based on data from 2016 MIT CISR Best Practices in Digital Workplace Design Survey


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Our approach: Transformation begins with employees

The fact is that every business outcome – from productivity and efficiency to talent retention, innovation and growth – starts with your employees.

Our approach embraces the entire workplace to drive sustainable value. It combines technology, operations, culture and employee experience in a holistic approach focused on cost efficiency, productivity and growth.


Expertise to help you transform your workplace

Avanade is well-positioned to help you create a modern workplace platform and achieve sustainable value from the workplace experience you provide to your employees. Our expertise includes:

  • Workplace experience envisioning
  • WX insights and value discovery
  • Employee experience strategy
  • Workplace and employee experience transformation
  • Workplace automation and artificial intelligence to improve business performance
  • Rebooting culture to drive sustainable growth
  • Workplace technology platform and services modernisation

And we bring strong workplace technology credentials:

  • 11 years running Microsoft Alliance SI Partner of the Year
  • Digital strategy and change enablement practices
  • Cross-client workplace forum, benchmarks and best practices
  • Full-service digital studio and experience design practice
  • 1,800-plus workplace projects delivered
  • More than 8 million Microsoft Office 365 seats deployed
  • 8 million Windows upgrades
  • 3,500 analytics experts

Our end-to-end approach combines strategy, implementation and managed services, augmented by our IP, industry expertise and specialist tools. We’ll help you drive employee adoption of powerful workplace technology from Microsoft, including Office 365, Skype for Business, SharePoint and Azure.

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Next steps

Find out more about how to create employee experiences that make a difference to your business.

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