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Finding the right perspective in the digital customer age
The Chief Information Marketing Officer (CIMO) isn’t a role, it’s a perspective. In this exclusive report, CMOs and CIOs discuss how they found their CIMO perspective.
The relationship between marketing and IT is changing. As the customer journey evolves, the combined power of marketing and IT is being called upon to improve the digital customer experience, keep pace with innovation and stay ahead of the competition.
Avanade’s CIMO report brings together leading CMOs and CIOs in business today, to give their views on the new digital realities:
- Shifting priorities and responsibilities
- Short and longer term challenges they face every day
- How to deliver true collaboration across both departments
- Ways to better serve customers and enable digitally empowered experiences
Find your CIMO perspective. Read our exclusive report:
Customer experience can impact your bottom line
Research from Avanade and Sitecore shows the value of compelling customer experiences.
A day in the life of a digital customer
See how digital marketing, CRM and analytics converge to build positive customer interactions.
Police Mutual gains better view of customers
One set of priorities for IT and marketing delivers better customer experiences across channels.
