Ready by Design – Episode 2: Digitised vs. Digital

Ready by Design – Episode 2: Digitised vs. Digital

Many enterprises are struggling to respond and compete with digital natives as markets and customer expectations evolve.

Human-centred applications have become key differentiators and enablers for those organisations who innovate with a focus on creating new customer value propositions. By solving customer problems and changing behaviours, the most successful are creating new digital business models. If established organisations want to compete they need to create a portfolio of digital offerings that continually evolve.

The legacy systems that were once the foundation of an organisation’s success are now holding them back. Digital natives tend to be free from technical debt and embrace the cloud as a true value enabler.

In this second episode of our Ready by Design podcast series, Tracey Hill is joined by guest Dr Jeanne Ross from MIT Centre for Information Systems Research (CISR) to talk about why re-evaluating business design, creating a culture of experimentation, and understanding the difference between digitised and digital are all key factors in taking advantage of the digital revolution.