scrum marketing podcast

Scrum for Agile Marketing — Episode 4

Planning, budgeting, governance, control and risk can prove to be thorns in the side for many organisations when it comes to formulating a marketing plan.

That’s because there’s a disconnect between how work is being funded and planned on a macro and micro level, versus the use of Scrum and Agile Marketing at the team level. So, what’s the answer and how do you ensure better collaboration?

In this, our fourth podcast examining Agile Marketing, we discuss how to get a better insight into which team members need more visibility at each stage of the process – and talk about how to create a cross-functional team that enables a better understanding of how all team members work. Find out how to achieve greater flexibility and ultimately, better results.

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Dave West
CEO and Product Owner, Scrum.org

Dave is a frequent keynote at major industry conferences and is a widely published author of articles and research reports. He also is the co-author of two books, The Nexus Framework For Scaling Scrum and Head First Object-Oriented Analysis and Design.

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Featured Guests


David Carmichael
Executive, Global Solutions and Industry Marketing, Avanade

Dave leads Global Solutions and Industry Marketing at Avanade. In addition, Dave leads the Agile Marketing CoE at Avanade and is a Scrum.org certified Professional Scrum Product Owner and Professional Scrum Master.

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Simon Jones
Research Director, SiriusDecisions

Simon has more than 25 years of experience across a broad range of b2b marketing disciplines and is now focused on the strategy, process, technology and operationalisation of demand creation.


Avanade uses agile to accelerate its digital and business transformation

Avanade chose Scrum for its agile framework for flexibility to deliver a complex project.


Go agile for a business that’s more flexible, responsive and competitive.

Avanade's Journey to Enterprise Agility

Dave West, CEO & Product Owner for Scrum.org interviews Adam Warby to learn more about Avanade's journey to become an agile enterprise.

An agile marketing journey: From tribulations to triumph

David Carmichael walks us through the journey of creating an Agile marketing team at Avanade.

Contact Avanade

Next steps

Find out how our insights can be applied to help your business realise results.

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