95% of the executives we surveyed said their customer experience (CX) is in critical need of improvement1

A new study by Avanade and Sitecore exposes the roadblocks that prevent organisations from delivering the best customer experiences. It also showcases the right approach and strategy that CMOs, CIOs and CDOs alike, can undertake to optimise their martech stack and deliver a consistent and memorable CX experience.

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1Source: 2018 Global Marketing Technology Research, conducted by Vanson Bourne on behalf of Avanade and Sitecore

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