QBE is transforming its digital customer experience with Avanade and Accenture

Business Situation

As a leading general insurance and reinsurance company with operations in 31 countries across the globe, QBE is embarking on an aggressive digital and innovation transformation agenda. It started by upgrading its company website to enhance the customer experience. To help, it turned to long-time partners, Avanade and Accenture.

“Launching QBE.com was really the starting point of our digital transformation, moving us to a world-class platform that enables us to enhance over time and continue to deliver world-class digital experiences.”

Marcus Marchant Chief Digital and Innovation Officer, QBE


Combining 76 URLs and 43 active websites, we helped create a new QBE website on the Sitecore platform, which operates on Microsoft Azure. Dataflow capabilities enable QBE to leverage data and analytics in a way that is more functional and valuable.


With new digital marketing automation tools, QBE’s marketing capabilities are much stronger. The company has reduced its annual hosting, license and maintenance costs by 47% and can also:

  • Manage 850 pages from a single platform
  • Scale content with speed, ease and agility
  • Adapt content to specific markets
  • Publish content in different markets in different languages at the same time

Get in touch to find out how we can help you transform your customer experience. 

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