Retailers have felt recent events harder than most. As stores closed, new channels opened. As demands changed, so did ranges. Even pre Covid, shifts in customer behaviour were transforming the channel mix and fundamentally changing the nature of retail. This process has been accelerated by the pandemic. Data-driven retailers have demonstrated to be better equipped for change.
Reinventing retail with data at its core
By integrating data across the value chain, retailers can transform every aspect of their business