Our Business

Pamela Maynard
Pamela Maynard
Chief Executive Officer

As CEO of Avanade, Pamela Maynard is passionate about building a people-first culture for Avanade’s 50,000+ global employees while driving sustainable, responsible growth centered around client success. Under her leadership, Avanade has put its purpose of making a genuine human impact at the forefront of the work we do for our clients, their employees and their customers. She’s also tied our purpose to the contributions we make in our communities and the planet.

A veteran of the technology industry, Pamela has dedicated her 25+year career to helping clients rethink their business strategies by harnessing the power of digital innovation to renew and grow their businesses.

Prior to being named CEO of Avanade in Sept. 2019, Pamela was Avanade’s President of Product and Innovation, focused on defining and delivering innovative solutions for our clients. Earlier in her Avanade career, she served as President of our European organisation and as General Manager of Avanade UK.

Under her leadership, Pamela has continued to expand and sharpen Avanade’s commitment to creating a culture where everyone is welcome to bring their authentic selves to work and where diverse perspectives, backgrounds and skills are valued as critical differentiators in our ability to support our clients. Pamela also serves as executive sponsor of our Technology for Social Good initiative, through which we bring the power of our cloud and digital technology skills and expertise to non-profit organisations, digitally transforming their work and accelerating their social impact.

Pamela sits on the boards of the Royal Horticultural Society and Junior Achievement Worldwide. As a world traveler, Pamela draws inspiration from the varied backgrounds and cultures she’s experienced. When she’s not meeting with clients or inspiring our teams, you will find her enjoying time with family and friends in her native London.

Amy Wright Bio
Amy Wright
Chief Operating Officer

As Chief Operating Officer of Avanade, Amy Wright is responsible for the company’s operating performance and global business operations worldwide.

Amy joined Avanade in 2019 as North America COO after more than 20 years at Accenture, where she started her career in consulting before holding a number of leadership roles in the Commercial Director organisation. There she developed a global, cohesive Operations team on three continents, as well as directing account strategy and planning.

Amy holds a bachelors degree in biochemistry and a Ph.D. in molecular biology. Although you will no longer find her in a laboratory, when she’s not working, you may catch her on the tennis court or enjoying a beautiful day at the beach.

Sonia Webb
Sonia Webb
Chief Financial Officer

As Chief Financial Officer, Sonia Webb is responsible for Avanade’s global investment strategy and management, as well as its financial operations, including accounting, budgeting, tax, internal audit, financial planning and treasury.

Sonia joined Avanade in July 2019 as Global Finance Lead bringing 25+ years of experience, including 22 years with Accenture. At Accenture she most recently had served as Finance Director, North America, where she drove strategic financial priorities across the company’s largest market. Previously she was Finance Director for Accenture’s Communications, Media & Technology business in North America and earlier, a member of the Corporate Development Transaction Services team, where she provided critical financial deal shaping guidance across a variety of industries and offerings.

Sonia holds an MBA in finance and accounting and degree in economics. An avid horseback rider, when she isn’t working, you’ll find her out in nature with her family.

Bob Bruns
Bob Bruns
Chief Information Security Officer

As Avanade Chief Information Security Officer, Bob Bruns is responsible for Avanade information security, client data protection, incident management, asset protection, and business continuity programs. Reflecting Avanade’s commitment to information security, Bob and his teams work with clients to ensure we meet their information security obligations. He also serves as Avanade client account lead for our Accenture account, one of the largest accounts in North America.

Previously Bob served as CIO, growing the organisation in response to the emerging central role security protection plays in the success of our clients. Earlier in his Avanade career was Vice President of Infrastructure Services and Global Operations, accountable for delivery of Avanade’s enterprize infrastructure services worldwide, including security, end-user enablement, collaboration, hosting and network services. Earlier in his career, he spent 14 years with Accenture, serving as Director of Unified Communications & Collaboration Services.

Bob holds a degree in information decision science from the University of Illinois, as well as advanced leadership program certifications from the Foster School of Business, University of Washington, and the Haas School of Business, University of California, Berkeley.

Caroline Fanning Bio
Caroline Fanning
Chief People Officer

Chief People Officer Caroline Fanning is passionate about Avanade’s people and about creating employee experiences that make us all feel inspired, confident and cared for. She leads Avanade’s global human resources organisation and is responsible for our people programs from talent acquisition to employee development and beyond.

Caroline joined Avanade in 2016 as Europe HR lead and in 2018 assumed responsibility for Global Business HR, working with teams around the world on initiatives such as the use of predictive analytics to manage attrition, organisational effectiveness and the development of a consistent employee experience, from onboarding through to our alumni network. She led the HR component of Avanade’s initial pandemic response, including liaising with our team across the globe as they managed self-reporting, flexible working, self-care and more.

She holds a bachelor’s degree in science from Aston University and has completed post-graduate work in executive leadership at Cornell University. Caroline’s favorite way to unwind: a long dog walk with a country pub at the end.

Craig Gorsline
Chief Growth Officer
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As Chief Growth Officer, Craig Gorsline is responsible for driving the Avanade go-to-market strategy end to end across our business. As part of his portfolio, Craig is responsible for our Solutions and Delivery organisation, Advisory practice, emerging technology, innovation and product incubation.

Previously Craig was President, co-CEO and Chief Commercial Officer of ThoughtWorks, a global technology firm with a digital engineering focus, where he was accountable for driving revenues of more than $500 million in technology and consulting services. Prior to ThoughtWorks, Craig spent time as a senior executive at JPMorganChase in the Treasury Services Technology Group, as well as with a boutique technology consulting firm in Canada.

Craig holds a degree in criminology and psychology from Simon Fraser University and an MBA in digital technologies from Royal Roads University.

Lisa Pettigrew
Chief Sales Officer

As Chief Sales Officer, Lisa Pettigrew leads our global sales organization, with responsibility for Avanade’s global sales vision, strategy and execution to drive success for our clients. Lisa drives an innovative and buyer-centric orientation that helps our teams create great experiences for our clients and their customers.

Over the course of her career, Lisa has led large, diverse global teams across industries and markets, supporting digital transformation with cloud-based solutions. Lisa draws on 25+ years of extensive business and enterprise technology leadership experience in both organic and inorganic growth models at Cognizant, DXC Technology and Accenture.

Originally from Australia, Lisa is based in Washington D.C. and holds a Bachelor of Arts degree (Honors Economics) from the University of Sydney. Lisa has served on several boards, including Multiple Sclerosis Australia and Neuroscience Research Australia, and is a passionate advocate on matters of inclusion and diversity, particularly supporting people living with disabilities.

Florin Rotar
Chief Technology Officer

Chief Technology Officer Florin Rotar leads the strategic development of a portfolio of solutions and services that position Avanade to be a market maker and category leader, emphasizing our commitment to emerging technology and innovation.

Florin previously led Avanade’s global Modern Workplace business, where we reimagine and redefine the workplace as a creator of sustainable business value, and Accenture's Microsoft Business Group (AMBG) business in the areas of Digital Workplace and Workplace Experience.

Curious by nature and a technologist by trade ever since he wrote his first program on a Commodore 64 as a child, Florin was the company’s first Chief Technology Innovation Officer. He has had key roles leading Avanade’s Digital Market Unit globally, and establishing and growing Avanade’s business in the UK and the Nordic region, both as a senior practitioner and as a leader. His early career was with Accenture, Procter & Gamble and as a start-up entrepreneur.

Florin is a world citizen, having spent most of his adult life working in five European capitals. He and his family now call Seattle home.

Ruth Rowan
Chief Marketing Officer
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Chief Marketing Officer Ruth Rowan is responsible for Avanade’s overall global marketing strategy, brand and corporate communications. She works closely with teams around the world to support our growth ambitions through building a differentiated brand, value proposition, client experience, demand generation, and engaging external and internal communications.

Ruth has 25 years of experience leading marketing teams across all parts of the technology industry, including cloud, SaaS, security, applications, services and telecommunications. She joined Avanade in February 2022 having previously held senior marketing roles for NTT, Dimension Data and British Telecommunications (BT).

Ruth holds a Master of Human Sciences degree from Oxford University and a Chartered Institute of Marketing (CIM) diploma. She has lived on two continents and traveled extensively throughout her career, which has fostered her love of discovering new places, peoples and cultures. An outdoor enthusiast who enjoys running and walking with her rescue dog, Ruth brings her #growthmindset to her personal and professional life with a passion for continuous learning. During quarantine she took steps to become a certified sommelier.

Ron White
Chief Information Officer

Chief Information Officer Ron White is responsible for Avanade’s internal enterprize technology and for delivering the technology capabilities that power the company’s people and operations worldwide. Building on Avanade’s position as a premier example of using the Microsoft ecosystem to deliver leading digital solutions, Ron and his team contribute our experience and know-how as they work closely with our clients.

Previously, Ron served as Avanade’s U.S. Midwest General Manager, leading the region to significant growth during his tenure. Prior to his GM role, Ron was the Chief Process Improvement Officer and CIO at Owens Illinois, a Fortune 500 company.

Ron holds a bachelor’s degree in applied science from Miami University. You’ll have to move fast to catch Ron in his off hours. He enjoys climbing mountains, biking hills, running trails, sitting on the dock and walking amazing golf holes.

Julia Jessen
General Counsel

As Avanade’s General Counsel and Corporate Secretary, Julia Jessen is responsible for leading the company’s global legal function. Besides being a leading voice in building our thought leadership and reputation in the market around topics like digital ethics, she transformed our legal department’s deal making approach to be client centric and value based, while facilitating growth with best-in-class business lawyering across Avanade.

With a career that spans Germany, England and the United States, Julia has been designing and leading international legal teams for over two decades with a strong emphasis on innovation and simplification. Before joining Avanade as our General Counsel Europe in 2012, Julia was General Counsel EMEA at Sony Mobile Communications and an Associate General Counsel at Amazon. She started her career working at Intel, where she held several legal leadership roles, including supporting Intel’s global Software and Solutions Group.

Julia studied Law at the Ludwig Maximilian’s University in Munich and holds a Master of Laws (LL.M.) from University College London. She joined the Munich bar association in 1999. In her free time, you will find Julia outdoors on long-distance hikes or hosting dinners for family and friends with delicious food and great conversations.

Guy Mather
Executive, Global Delivery Lead

As Global Delivery Lead, Guy Mather is responsible for Avanade’s global Delivery organization, ensuring that Avanade delivers on its promises to clients through its engagements worldwide.

Prior to his current role, Guy led Avanade’s Europe Delivery team, creating a center of excellence to support improved performance across European engagements. Over the course of his career, which began as a systems engineer at IBM, Guy served as partner in a variety of leadership roles at Accenture, led platform deployment services as a vice president at Capgemini and spent several years as an independent advisory consultant.

Guy holds a degree in mechanical engineering from the University of Bristol. He is passionate about combining walking with his love of history and riding his Peloton bike, not necessarily in that order.

Gord Mawhinney
Executive, Global Industry Lead, Business Applications Global Lead

As Global Industry Lead, Gord Mawhinney drives the overall strategy for Avanade’s industry practices and ensures that our industry capabilities within our Advisory practice, sales organization and geographies coalesce around one unified strategy. In addition, Gord leads Avanade’s global Business Applications organization, which includes responsibility for the clients, strategy and teams focused on the company’s finance and operations (ERP), customer engagement (CRM) and digital marketing offerings.

Gord has nearly three decades of leadership experience, from early-career technical, consulting, sales, delivery and management positions with companies such as IBM to an entrepreneurial career building award-winning business application software and professional services companies. Before joining Avanade, he most recently served as CEO of Long View Systems, a hybrid IT company. Gord has also served on several nonprofit boards, including the Entrepreneurs Organization and the Young Presidents Organization and is engaged with technology-focused venture capital work as well.

Gord is a focused lifelong learner, most recently completing a master’s degree in leadership from Royal Roads University and his ICD-D designation with the Institute of Corporate Directors.

Jillian Moore
Executive, Global Advisory

Jillian Moore leads Avanade’s Global Advisory organization, with responsibility for creating and executing Avanade’s advisory strategy, developing and leading our global advisory offerings and capabilities, and managing our strategic engagements with Avanade advisory clients. Jillian is also executive sponsor for both Avanade’s go-to-market strategy for sustainability as well as for our wellbeing initiatives.

Jillian came to Avanade from Atos, where she led the company’s Global Digital Transformation practice. Prior to that she was a client services partner and Customer Engagement practice lead at Slalom Consulting in the U.K..

She holds a master’s degree with honors in advanced computing from Imperial College, London, and a bachelor’s degree with honors in computer science from the University of York. Passionate about mental health and the role physical activity plays, Jillian is chair of the board of trustees of London Sport, a social service non-profit whose mission is to encourage the people of London to be more active. She sets a good example. Jillian is an avid scuba diver and instructor, with a particular interest in underwater photography.

Sean Peterson
Executive, Applications and Infrastructure

Sean Peterson leads global strategy and delivery for Avanade’s applications and infrastructure business, which works with organisations to unlock business value from the cloud, embrace modern software engineering approaches and reimagine application development and modernisation.

Sean comes to Avanade from Accenture, where he began 24 years ago as a Unix programmer. Sean is passionate about using technology to help clients, and over the course of his career, he has helped clients design, build, engineer and deliver a wide range of projects across multiple industries. Along the way he has held a range of technology and business leadership roles in global architecture, cloud, intelligent engineering services and the Accenture Microsoft Business Group, of which Avanade is a central pillar.

When Sean was growing up, he wanted to be a physicist, and who wouldn’t? He may hold a degree in physics from Texas A&M University, but today he is practicing a different type of alchemy, helping Avanade clients along their digital journeys and mentoring the next generation of technologists.

Veit Siegenheim Global Modern Workplace AMBG Executive
Veit Siegenheim
Executive, Global Modern Workplace and AMBG

Veit Siegenheim leads the strategy and execution of Avanade’s global Modern Workplace business, where we reimagine and redefine the workplace as a creator of sustainable business value, and Accenture's Microsoft Business Group (AMBG) in the areas of Digital Workplace and Workplace Experience.

Veit joined Avanade in 2017, initially heading Avanade's Advisory practice in Germany, Austria and Switzerland, then for the whole of Europe. A computer scientist, Veit has spent more than 25 years of his career in management consulting in various positions, including Executive Partner/Managing Director at Accenture, Vice President at Capgemini Consulting and as an Executive Partner at IBM Global Business Services.

Veit holds a master's degree in computer science from Karlsruhe Institute of Technology. He enjoys spending his free time with his family near and on the water. As time permits, this passionate hobby sailor explores the Mediterranean on a sailing yacht.

Simon Thomas
Executive, Data and Applied Intelligence

Simon Thomas leads Avanade’s global data and applied intelligence (AI) business, which harnesses the combined power of AI, analytics and intelligent automation to help our clients apply data-driven intelligence into everything they do. Avanade’s data and AI group encompasses data platform modernisation, intelligent industry solutions and intelligent automation.

Simon joins Avanade from IBM where he held regional and global leadership roles in the areas of CRM, business analytics, Digital, IoT and AI, driving sales, strategic growth and delivery excellence. In his most recent role, he was responsible for growing its AI and Cognitive Consulting practice. Prior to his AI work, Simon led business analytics for IBM’s growth regions and built the company’s digital consulting practice in Asia Pacific.

Simon began his career as a consultant and retains a passion for building and nurturing strong consulting practices that earn client trust and deliver value. Simon holds a degree in music, music production and engineering from Berklee College and a master of science in manufacturing engineering from Boston University.

Our Geographies

Anna Di Silverio
President, Europe

Anna Di Silverio, president of Europe, is responsible for guiding strategy, business operations, talent development, sales and delivery across Europe. Anna has a deep commitment to building a diverse and inclusive workforce, supporting our collaborative partnership with Accenture and Microsoft, and providing our clients with innovative digital and cloud services, business solutions and design-led experiences within the Microsoft ecosystem.

Prior to her current role, Anna served as president of Growth Markets, where she was responsible for business operations in Australia, Brazil, Greater China, Japan, Malaysia and Singapore. Under her leadership, Growth Markets experienced consistent double-digit sales, revenue, and headcount growth, and regions in Growth Markets were recognised for gender equality and progressive workplace practices. Earlier she was Growth Markets’ chief operating officer, responsible for executing Avanade’s strategy and operational excellence across its regions in Asia Pacific and Brazil.

Anna joined Avanade in 2010 as general manager of Avanade Italy. She began her career as a networking architecture researcher and holds a degree in computer sciences from the University of Pisa. When she is not working, she enjoys horticulture, tennis and books on technology and gender gap issues.

Eric Miquelon
Eric Miquelon
President, North America

As President, North America, Eric Miquelon is responsible for guiding the sales, delivery and operations of Avanade's largest business. Working closely with the United States and Canada leadership team, Eric ensures delivery of consistent, high-quality results for Avanade's North American clients.

Previously, Eric led Avanade’s global solutions and delivery teams, as well as our applications and infrastructure business. As part of that portfolio, he led Avanade’s network of digital innovation studios and managed our partner ecosystem.

Eric joined Avanade from Accenture more than 18 years ago, holding a number client-facing, business leadership and partner management roles, including serving as Chief Operating Officer of Avanade Europe.

While he was born and raised in Chicago, you'll find Eric with a mug of Yorkshire tea in the afternoon, a habit he picked up when he lived in the UK a few years ago.

Rodrigo Caserta
President, Growth Markets

Rodrigo Caserta, president of Growth Markets, is responsible for Avanade’s business operations in Australia, Brazil, Greater China, Japan, Malaysia and Singapore.

Previously Rodrigo was general manager of Avanade Brazil, where he delivered consistent year-on-year double-digit growth, expanded Avanade’s presence in the Brazil market and developed a solid partnership with both Microsoft and Accenture, building a strong collaboration model across the three companies that led to years of significant business success.

Rodrigo joined Avanade in 2015 following a career in technology that included 10 years with Accenture. Passionate about leading people and celebrating their development and success, Rodrigo serves as a mentor and coach at Endeavor, a global non-profit organisation that encourages entrepreneurship and supports start-up businesses.

Rodrigo holds a degree in production engineering from Rio de Janeiro Federal University.

Our Innovation and Ecosystem

Sailaja Bhagavatula
Sailaja Bhagavatula
Global lead, Advanced Technology Centers

As head of Avanade’s global Advanced Technology Center network, Sailaja Bhagavatula is responsible for all the Microsoft work we do across our global ATC delivery centers and centers of excellence, including studios that specialise in experience design and digital, cloud and agile technologies. The global ATC team includes 30,000+ technology experts, a backbone of Avanade’s delivery capability.

Sailaja is a member of the Accenture Advanced Technology Centers in India (ATCI) leadership team and the Accenture Microsoft Business Group (AMBG) Executive Committee. She also serves as the Inclusion and Diversity program sponsor for Accenture in India. She is passionate about the I&D agenda and has a deep commitment to creating inclusive and diverse workforces.

Before assuming her current role, Sailaja led the Intelligent Platform Services group at ATCI, with responsibility for driving growth, innovation, sales enablement and solution support, as well as overseeing project delivery and helping clients achieve enterprise-wide transformation. She has 23+ years of deep technology experience in the IT services industry, including leadership roles across sales, solution architecture, delivery, practice development and asset/IP building across multiple platforms and technologies.

Sailaja has multicultural work experience across India, Japan and the United Kingdom. A fitness and travel enthusiast, she enjoys swimming and playing badminton with her family, as well as music, singing and playing the guitar.

Regional leadership

Gabriela Leão de Araujo Magalhães Bio
Gabriela Leão de Araujo Magalhães
Chief Operating Officer

Gabriela oversees our business operations and provides visibility of our business performance to enable improvement programs.

Gabriela joined Avanade nearly 10 years ago and was most recently Avanade Brazil’s COO – overseeing the business operations of our fastest-growing region globally. Gabriela is passionate about inclusion and diversity, teamwork, and collaboration. She enjoys cycling and gardening with her twins and her husband, traveling and photography. Gabriela is based in Sydney.

Laura Malcolm Avanade Australia General Manager
Laura Malcolm
Executive General Manager, Australia

As Avanade’s Australia General Manager, Laura is responsible for accelerating the growth of Avanade’s business in Australia and leading a team of more than 500+ professionals based in five offices: Brisbane, Canberra, Melbourne, Perth and Sydney.

Laura launched her Avanade career seven years ago as its Australia Chief Technology Officer. Since then, Laura spent time in London as Avanade’s UK Digital Lead, UK and Ireland (UKI) Chief Operating Officer, and Global Advisory Practice Lead. Laura returned to Sydney in March 2020 to take on the role as Avanade’s Growth Markets Growth & Strategy Lead. In her most recent role as Growth & Strategy Lead, Laura enabled Avanade’s teams across Growth Markets (Asia Pacific and Latin America) to pivot successfully to new solutions and services that help clients respond to the pandemic with agility. In 2021, she supported the activation of Avanade’s five-year global strategy in Growth Markets.

Laura has worked extensively in Europe and Asia Pacific and is passionate about making a genuine human impact for clients, their employees and customers, through the power of people and digital innovation. She also seeks to help organisations and the community address some of the greatest societal issues we face, including social, healthcare and environmental challenges.

Laura lives in Sydney with her husband and two children. She enjoys many sports, with running and music essential to her weekly schedule. She is a passionate advocate for inclusion and diversity, who enjoys helping others to realise their goals and ambitions through mentoring, coaching and a variety of initiatives.

Carol Gobby
Senior Sales Executive for Products Operating Group

Carol Gobby is the Senior Sales Executive for Avanade Products Operating Group who works with consumer-related industries and some of Australia’s icon brands to help them grow and innovate.

Carol has more than 20 years’ experience in the information technology and services industry and returned to Avanade in January 2018. She is highly skilled in Business Development, Account Leadership, Partner Management, Enterprise Software, Customer Experience and Digital Transformation.

Carol is an Idea’s person, who believes that we can always improve and stretch our thinking to innovate and see ahead of the curve, both inside and outside our organisation. Enabling rapid change to shifting market landscapes, emerging technology and digital disruption.

Fiona Mckenna
Regional Marketing Lead, Australia

As Regional Marketing Lead for Australia, Fiona leads our marketing team and is responsible for Avanade Australia's marketing strategy and execution.

Fiona comes with a strong background in business and IT marketing, having worked at companies such as HP, IBM, and EY. Prior to joining Avanade, she was most recently Head of Industry and Partnership Marketing at TAFE NSW where she was responsible for developing the organisation’s business-to-business go-to-market across key market and industry segments. In the past, she has led marketing for Cloudera in Australia and New Zealand, as well as Solutions and Services Marketing that drove the go-to-market for the entire HP Business Technology portfolio. Fiona is based in Sydney.

Chris Stradling
Chris Stradling
Modern Workplace Market Unit Lead

Chris is the Modern Workplace Market Unit Lead for Avanade Australia. Where he and his team work as trusted advisors to help organisations modernise and move beyond the status quo of routine IT. By understanding the unique roadblocks they’re facing in their modern workplace journey, they work collaboratively to develop a new roadmap for achieving their objectives.

With nearly two decades in the IT industry, Chris is a passionate leader and focused around building successful teams. Chris prides himself on his ability to deliver results for clients by setting an agenda and keeping a project moving. As a thought leader and strategist in the Modern Workplace, he leverages his expertise to help organisations realise the full potential of their workplace and employee experience.

Corinna Reeves
OG Lead Resources Sector

As our National OG Lead for Resources Sector, Corinna has returned to Avanade and leads the Resources Services team to continue building and expanding the Accenture, Microsoft and Avanade strategic alliance and help drive growth and customer advocacy for Australia’s leading mining and resources customers. Corinna believes in the lifetime value of customers and engaging with them as partners and brings over 20 years in Strategic Sales, Project Management and Operations Management roles within the Management Consulting and Technology, HR and Professional Services firms within Australia. Her client engagements and projects have been within Public and Health Sector, Financial Services, Retail and brings over 10+ years in resources and energy industry supporting customers such as BG Group, Anglo American, Rio Tinto, Arrow Energy, Origin, Energy Queensland and Powerlink.

Corinna’s background is developing and delivering business advisory services, digital technology solutions, ERP and large enterprise outsourcing solutions and enjoys helping customers navigate and embrace the next wave of digital disruption to customers globally, Australia and Asia. “Over a third of businesses don’t feel they are able to disrupt themselves in the face of digital change, I enjoy educating and helping customers navigate, plan to prepare their business practices and policies that will adapt to digital disruption without getting caught up in the hype”.

At home, Corinna enjoys spending time with her partner and teenage daughter, working on her 40 acre equine property, continuously learning the art of Classical Dressage and through Animal Rescue Queensland, fosters, rehabilitates and re-homes large bred dogs.

Deirdre McIntosh
Deirdre McIntosh
Australia Regional Capability Lead
Deirdre leads the Australian Talent communities and is responsible for a team of over 200 people who deliver innovative solutions to our clients leveraging the Microsoft ecosystem. She joined Avanade in July 2015 and has played numerous leadership roles across the different Talent Communities before becoming the Regional Capability Lead. With over 15 years consulting experience she is passionate about designing and delivering innovative solutions that provide tangible practical outcomes. Deirdre holds a Bachelor of Science degree from Trinity College Dublin; lives in Brisbane and loves to run and spend time with her family and friends during her spare time.
Eugene Belilovsky
Eugene Belilovsky
Vice President, Advisory Services

Eugene joined Avanade Australia in May 2016 as Vice President, Advisory Services. In this role, he is responsible for a diverse and talented group of digital strategists, creatives and technologists who are passionate about helping our clients succeed in the digital age. Prior to Avanade, Eugene worked with a global management consultancy with a focus on strategy, innovation and customer centric transformation programs. Eugene studied at the University of Melbourne with degrees in Commerce and Information Systems. Outside of work, Eugene’s kept busy with his two sons, a passion for travelling and keeping fit.

Marx Talangbayan
Marx Talangbayan
Finance Director

Marx joined Avanade in March 2021 as Finance Director for Australia and was previously working in Accenture , where he spent more than 20 years in various leadership roles including Commercial Director, Area Portfolio Finance Lead for Products AAPAC, and Asia Pacific CFM Lead. Marx brings a great deal of experience in financial performance and planning, profitability management, business advisory and working on complex commercial deal structures. As Avanade Australia’s Finance lead Marx is responsible for the regions’ investment strategy and financial management, as well as its financial operations, including accounting, budgeting, tax, project accounting, and financial planning.

Marx was born in the Philippines and moved to Sydney, Australia with his family as a young child. He studied at the University of Technology, Sydney and is CPA qualified. In his spare time, Marx enjoys listening to music, dancing, consuming pop culture and spending time with family and friends. He loves living in inner city of Sydney with his husband and is looking forward to travelling again as soon as its possible!

Rebel Berenyi
Human Resources Director

Rebel joined Avanade in 2015 and is our Regional HR Lead for Australia. As a strong advocate for employee experience and wellbeing, Rebel will support our continued evolution towards Ambition2025, and further develop our talent.

Prior to joining Avanade, Rebel spent nearly 17 years IBM in various roles including Business HR Partner, Benefits Program lead, Resource Management Lead. She has extensive experience across all HR disciplines and employee relations.

On a personal level, Rebel is based in Melbourne with her husband, Zoltan, and their two daughters. Rebel loves to run and is proud to call herself a Marathoner. In her downtime, she loves escaping with great book.

Lourens Swanepoel
Lourens Swanepoel
Market Unit Lead, Digital

Lourens moved across from Accenture Technology Consulting to Avanade as one of the Avanade South Africa founding team 5 years ago where Lourens performed various roles including leading the Infrastructure, CRM and Collaboration Service Lines, CTIO and currently Market Unite lead for both Digital and Cloud.

Lourens started his career in technology with an open source start-up, building custom open-source solutions for the financial services and automotive industry backed with global Venture Capital funding, then moved on to work with various global technology companies before joining Accenture and Avanade.

He holds a bachelor of commerce majoring in Management and Economics, as well as various industry qualifications.

Lourens is passionate about building successful teams and harnessing the potential of technology to change things for the better.

He spends his spare time on very “un-digital” pursuits such as furthering his studies, and spending quality time in the outdoors with his wife and two boys.

Rod Hooper
Director, Legal

Rod returned to Avanade in 2017 to take up the role of Legal Counsel responsible for managing the legal services for the Australian operations. Rod is an experienced lawyer specialising in providing comprehensive in-house legal services and has experience across multiple jurisdictions including Australia/New Zealand, South East Asia, the UK and the US.

Despite being Brisbane based Rod is a keen snow-boarder but also enjoys hiking and strength training.

Rod has always had a passion for technology and subsequently returned to QUT to complete a Bachelor of Information Technology. Since then Rod has specialised in providing in-house legal services to ICT companies including previously working for Avanade (2005 to 2009).

Rod holds a Bachelor of Laws (Hons) from Queensland University of Technology and spent the early years of his career as a Crown Prosecutor and later as a lawyer with the Australian Securities and Investment Commission.

Saurabh Verma
Financial Services OG Lead

Saurabh leads the Financial Services team in Australia with responsibility for driving sales and how we go to market in the Financial Services sector.
He re-joined Avanade Australian in 2009 and has since played roles spanning Practice Lead, CTO team, and then moving in to sales. His background is in Distributed Agile delivery, Software Engineering, and Solution Architecture across the UK and Australia in the Banking and Insurance sectors.
Saurabh has a passion for technology and helps clients understand and rotate to the new, whether it be Customer Experiences, Intelligent Automation, Cloud Capability, or Employee centric delivery.

avanade leadership
Lucia Gamarra
Market Unit Lead, Business Applications

Lucia Gamarra is the Executive for the Business Applications Market Unit for Avanade Australia which includes Dynamics 365 Finance and Operations (ERP), Customer Engagement (CRM), Power Platforms and Digital Marketing offerings. Responsible for the leadership, planning, coordination and management of the Business, with cumulative sales and revenue accountability.

Lucia brings extensive experience working with Microsoft technologies, joining the Dynamics partner channel in the late 1990’s representing local and global partners in Australia, New Zealand and Asia and prides herself on being intrinsic to the growth of successful businesses by building and developing high performing teams.

As an Executive sponsor of large transformational projects, she leads and enables teams that define and innovate strategies by differentiating on value and agility that result in the accomplishment of overall business objectives and satisfaction of Clients.

Lucia has been actively involved in; Women in Leadership Mentoring & Development Programs | Corporate Citizenship initiatives | Participated in several Community Reach Programs

Spending most of her life in eastern and northern suburbs of Sydney, Lucia has recently moved to small acreage in a coastal town with a dream to one day establish a hobby farm.

Paul Wilson
Australia Regional Sales Lead

As Regional Sales Lead for Australia, Paul leads our Australian Sales Team with responsibility for our sales strategy and execution to drive success for our clients.

Paul is passionate about people, client success, developing strong partner networks and building deep customer loyalty. Based in Sydney, Paul brings to Avanade a wealth of experience having served in various sales and business leadership roles at regional and global levels – setting the growth strategy and building high-performing teams at companies such as Filmpond, Datacom, CSG Limited, IBM, and SPARK.

Originally from New Zealand, Paul has three children and a cocker spaniel named Ralph. He is an environmental and social advocate and enjoys cooking, meditating, reading, music, arts, podcasting, paddle boarding and travel.

Board of Directors

Emma McGuigan
Lead, Accenture Intelligent Platform Services

Emma McGuigan, chair of the Avanade Board of Directors, leads Accenture Intelligent Platform Services, which helps clients achieve enterprise-wide transformation by bringing Accenture’s deep technology, functional and industry expertise across leading platforms.

Emma has held a number of leadership roles during her tenure of more than 20 years at Accenture, Previously, she was the global lead for the Accenture Microsoft Business Group, responsible for driving Accenture’s overall Microsoft business, including strategy, innovation, market differentiation, the Microsoft alliance relationship, and Avanade and Accenture’s delivery capability for Microsoft solutions. Prior to that she served as Group Technology Officer for Accenture’s Communications, Media and Technology operating group.

Emma is passionate about technology and inspiring young women to embark on careers in science, technology, engineering and math. She has been named as one of the 50 most influential women in UK IT by Computer Weekly magazine and has been listed in Computer Business Review’s 10 most successful women in UK technology.

Emma holds a master’s degree in electronics from the University of Edinburgh.

Deb Cupp
President, Microsoft United States.
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Deb Cupp is President of Microsoft U.S., a $47 billion subsidiary responsible for delivering the full product and services portfolio of Microsoft to all customers based in the United States. The U.S. subsidiary is Microsoft’s largest regional operating unit, managing more than 11,000 customers and 900 partners. Deb is responsible for the sales strategy, execution, and revenue growth for the Microsoft U.S. business, which spans enterprise, public sector, small and medium businesses, services and partner communities. She leads a 10,000-person team pursuing Microsoft’s mission to empower every person and every organization on the planet to achieve more.

Deb is a collaborative and authentic leader whose focus on re-engineering and optimizing processes has enhanced productivity and driven results for the businesses under her leadership. Deb is also passionate about client success and people development with a particular interest in mentoring women in business.

Deb holds a BS in business administration from the University of Richmond in Richmond, Virginia, where she was a Division One field hockey and lacrosse scholarship athlete. In addition, she holds an MBA from St. Joseph’s University in Philadelphia, Pennsylvania.

Paul Daugherty
Group Chief Executive-Technology and Chief Technology Officer, Accenture

Paul Daugherty is Group Chief Executive-Technology and Chief Technology Officer at Accenture. He oversees all aspects of developing and delivering Technology’s capabilities, bringing innovation, intelligence, and deep industry experience together with leading technologies from ecosystem partners to help clients reinvent their businesses as intelligent enterprises and innovate at scale. As chief technology officer, Paul is responsible for driving innovation through research and development activities in Accenture Labs and leveraging emerging technologies to bring the newest innovations to clients globally.

In addition, Paul founded and oversees Accenture Ventures, which is focused on strategic equity investments and open innovation to accelerate growth. He is responsible for managing Accenture’s alliances, partnerships and senior-level relationships with leading and emerging technology companies and leads Accenture’s Global CIO Council and annual CIO and Innovation Forum.

Before being named chief technology officer in 2012, Paul was Accenture’s chief technology architect, leading more than 17,000 professionals globally who focused on advanced technology solutions. Previously, he founded Accenture’s cloud computing business, and led Accenture’s technology business globally for the Resources operating group. He also was instrumental in founding Accenture’s SaaS, big data and open source businesses, and played a key role in the company’s technology business during the major transitions to client/server computing and internet-based computing.

Paul holds a bachelor of science degree in computer engineering from the University of Michigan.

Grant P. Ireland
Senior Managing Director-Corporate Finance, Accenture

Accenture Senior Managing Director Grant Ireland, Corporate Finance, is responsible for leading the company’s corporate planning, analysis and treasury functions. In addition, he has responsibility for evolving Accenture’s economic model and capital allocation to support the company’s long-term growth strategy.

A 25+ year veteran of Accenture, Grant has held numerous leadership posts across Accenture’s finance functions. Prior to his current role, he served as finance director for Accenture’s Technology Growth Platform, where he was responsible for leading the financial management and analysis of the company’s application services and software businesses, including the global delivery network and alliance investments across the ecosystem. He has extensive international experience, setting up and managing the company’s financial processes and IT call center support across 14 countries. He also led the company’s finance transformation program shortly after the company’s initial public offering, a role that included the implementation of a single global ERP system.

Grant earned a Bachelor of Science degree in accounting with honors at Oral Roberts University.

Pamela Maynard
Chief Executive Officer, Avanade

As CEO of Avanade, Pamela Maynard is passionate about building a people-first culture for Avanade’s 50,000+ global employees while driving sustainable, responsible growth centered around client success. Under her leadership, Avanade has put its purpose of making a genuine human impact at the forefront of the work we do for our clients, their employees and their customers. She’s also tied our purpose to the contributions we make in our communities and the planet.

A veteran of the technology industry, Pamela has dedicated her 25+year career to helping clients rethink their business strategies by harnessing the power of digital innovation to renew and grow their businesses.

Prior to being named CEO of Avanade in Sept. 2019, Pamela was Avanade’s President of Product and Innovation, focused on defining and delivering innovative solutions for our clients. Earlier in her Avanade career, she served as President of our European organization and as General Manager of Avanade UK.

Under her leadership, Pamela has continued to expand and sharpen Avanade’s commitment to creating a culture where everyone is welcome to bring their authentic selves to work and where diverse perspectives, backgrounds and skills are valued as critical differentiators in our ability to support our clients. Pamela also serves as executive sponsor of our Technology for Social Good initiative, through which we bring the power of our cloud and digital technology skills and expertise to non-profit organizations, digitally transforming their work and accelerating their social impact.

Pamela sits on the boards of the Royal Horticultural Society and Junior Achievement Worldwide. As a world traveler, Pamela draws inspiration from the varied backgrounds and cultures she’s experienced. When she’s not meeting with clients or inspiring our teams, you will find her enjoying time with family and friends in her native London.

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Find out more about the people leading the way for Avanade and our clients.

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