Gore Mutual embraces digital transformation to increase revenue and improve client experience

Business situation

Gore Mutual engaged Avanade to discuss the organization’s desire to embrace digital technology in the face of a rapidly changing industry. In the past, the insurance-selling process was almost completely paper-based, and products were sold almost exclusively through brokers. However, changing consumer habits and preferences, as well as the preferences of brokers, were quickly shifting toward digital tools that offer more convenience and personalization. Gore Mutual understood that by providing customers with digital, self-serve options, and removing the broker from the equation, it could sell products more efficiently. At the same time, offering modern digital tools to brokers would make those brokers more willing to promote Gore Mutual's products and make the company more competitive.

Gore Mutual was trying to become what its customers and brokers wanted it to be, and it was ready to undergo a major digital transformation by embracing the cloud, becoming more agile and reinventing the technology behind its products and processes to serve its business and customers better.

“Avanade has proven to be an ideal partner for Gore Mutual on our journey to provide our customers and brokers with robust, cloud-first, digital tools and technology.

Sean Christie CIO, Gore Mutual


Avanade helped the company undergo a comprehensive transformation, modernizing and moving its intranet, website and mobile app to the cloud. We drove cloud adoption for all of its systems, including migrating the company to a new Dynamics CRM for broker management, creating new direct-to-consumer digital solutions and developing the cloud-based uBiz platform, which was an immediate, award-winning success.


With the agility to modernize and upgrade its processes and tools quickly, Gore Mutual has completely changed the expectations of its business at every level, increasing sales productivity and speed-to-market for new products – and making it far more competitive within the industry. It has also allowed the company to better scale for increased growth. Powered by cloud technology, Gore Mutual's goal is to increase its overall portfolio 20-30 percent by 2020.

In the face of an evolving industry, Avanade’s cloud transformation work for Gore Mutual has positioned the company for incredible success. In 2016, Gore was recognized by Celent – a global technology research leader based in New York – as a model of how to implement an IT program.

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