Five strategies to win and keep your customers
Five rapid-response Digital Marketing and CX strategies to help navigate through the current crisis.
Businesses in all locations and industries are accelerating their digital strategies. With increasing competition, we need to rethink how we cut through the noise and build personal relationships through responsive customer care.
One of the keys to attracting new customers is to validate their thinking. You can become their preferred vendor by demonstrating to them that you have an interest in what they do and what they hold important.
In this session, Avanade and Episerver experts will discuss examples of effective content marketing:
- Why it works, and
- How to get it done.
In a world where trust is increasingly hard to build, everyone wants to do business with friends, and sometimes you just want to go where everybody knows your name.
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Speakers
Joel Beath
Digital Offering Lead, Experience Design Director, Avanade
As the Digital Lead for Avanade Australia, Joel is responsible for understanding business value for our clients and supporting them in deciding and implementing the digital ecosystems that help deliver value.
Joel is passionate about delivering value quickly through rapid prototyping and testing with customers to ensure Avanade’s client build the right products and platforms. In his 14 years of industry experience (10 as founder of Loud&Clear, Avanade’s first Australian acquisition) Joel has led teams delivering design led digital transformations for AGL, Swinburne University, Vanguard, Telstra and NAB.
Deane Barker
Senior Director of Content Management Strategy, Episerver
Deane Barker is the Senior Director of Content Management Strategy at Episerver, a digital experience vendor. Prior to Episerver, Deane spent 14 years consulting and selling services as a founding partner of Blend Interactive.