Get closer to your customers with digital

Millennials – the first truly digital generation – are the largest group of shoppers ever. They’re a trillion-dollar demographic that spends wisely, shops in completely new ways and wants to directly engage with brands.

To win their loyalty, consumer goods and services (CG&S) companies are using digital technology to shelve old business models and find new, innovative routes to market.

In a crowded, rapidly changing marketplace, digital is unwrapping new potential and delivering growth for switched-on CG&S businesses.

“Avanade has the know-how, the Microsoft expertise, and the innovative spirit we needed to successfully undertake a project of this magnitude [migration to Office 365] and to deliver a solution with higher benefits and more security than we previously had.”

Markus Petrak Corporate Director, Integrated Business Solutions, Henkel AG

Digital benefits shoppers and sellers

Digital is the key to driving growth in the consumer goods and services market. And it’s here to stay.

Digital solutions and services help enterprises realise significant improvements in sales, profitability and productivity by empowering the people who are essential to success: customers and employees. 

Digital customer: Engage customers using digital technology to manage your brand across channels, create interactions, improve experiences, and drive sales and loyalty. 

Digital workplace: Create a next-generation digital workplace with tools that give your employees better customer insights to improve sales and support team productivity.

Client Story
Husqvarna delivers power to the people

A global customer care and sales solution improves customer experience.

Client Story
Henkel reinvents productivity with Office 365

Office 365 empowers 47,000 employees.

Our consumer goods and services expertise

From Unilever to Treasury Wine Estates, some of the world’s leading consumer goods companies rely on our services to innovate, get to market faster and achieve business goals at lower cost. We offer a complete package of digital solutions, from Digital Marketing to Unified Communications and Collaboration.

We can help deliver your digital strategy to reach and engage customers, and improve the productivity and performance of employees. We’ll show you new ways of operating that drive growth while controlling costs.

Avanade is a joint venture between Microsoft and Accenture. By combining innovative Microsoft technologies with Accenture’s industry best practices in CG&S, we’ll help you create an agile business for the digital age.

Consumer Goods and Services

Who are the millennial shoppers?

How to engage and serve the trillion-dollar demographic.

Swedish Match lights up sales

Manufacturer gains competitive edge with mobile CRM.

Treasury Wine Estates moves to the cloud

Cloud technology boosts productivity for the prestigious winemaker.

Husqvarna strengthens service

Aligning customer care and sales to deliver an improved customer experience.

Unilever expands in the cloud

Consumer products giant plans to double in size without increasing IT costs.

Digital Employee Experience

A more productive and social way of working.

Digital Enterprise Analytics

Powerful intelligence – anytime, anywhere.

Digital Marketing

Deliver digital customer experiences that build loyalty and enhance your brand.

Digital Marketing Analytics

Understand your customers in ways you have never imagined.


Transforming businesses into digital enterprises, whatever the industry.

Next steps

Learn how we can help you get closer to your customers with digital.

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