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Deliver on your promise to customers

Your customers are the heart of your business. And what they need from you right now is reliable, timely and relevant messaging and information that is helpful in this moment. Can they trust you to provide accurate inventory and delivery updates for their online purchase, help them save money or time by recommending different ways to use your product/service, or enable them to resolve product/service challenges quickly via digital self-service? If you can consistently deliver on these types of expectations, your customers will continue to engage, stay with and recommend your brand.

Now is the time to deliver empathetic, personalised content that provides real customer value. This requires the ability to change your content and message fast enough to stay relevant in real-time. And doing it at scale is necessary, but not necessarily easy.

If you need to tune your digital customer experience strategy or adjust your customer experience design, we can help. We can work with you to harness customer data and embed intelligence throughout your marketing stack, increase marketing effectiveness with marketing automation, optimise your ecommerce experience, and even launch rapid virtual agents and bots to improve your customer service experience.

“This project has fundamentally changed the way OUA delivers access and choice to students seeking higher education opportunities. It has also provided the foundations for future improvements, allowing us to address immediate challenges while building solutions that will drive results for us long-term.”

Catherine Reynolds Head of Consumer Marketing, Open Universities Australia (OUA)

Benefits: engagement, conversions, loyalty

We offer end-to-end digital marketing services that enable your team to create and deliver effective marketing strategies and campaigns. Avanade’s Digital Marketing services help businesses:

  • Connect customer data to enrich interactions across the customer lifecycle
  • Assess and optimize digital content and manage campaigns
  • Revise and refine campaign content to increase impact
  • Deliver contextual, personalised experiences that boost sales and loyalty
  • Embrace new buying behaviors with modern e-commerce capabilities
  • Integrate marketing technologies with CRM to improve marketing and sales teamwork
  • Innovate with compelling, headless brand experiences for mobile, IoT and emerging extended reality (XR) platforms
RESEARCH

Disconnected martech is leaving money on the table

61% of businesses are losing revenue because of their martech stack, but it doesn’t have to be this way.

Webinar

Connect your martech – and get connected to your customers

Research uncovers barriers to great customer experiences.

PODCASTS

Set your digital marketing strategy in motion

Avanade, Sitecore and Volvo Cars discuss key strategies that organisations are applying today to create exceptional digital experiences.

Our digital marketing expertise

We blend creativity, innovation and technology to deliver customer experiences that drive value. And we can do it consistently, at scale and across every brand touchpoint and channel. In addition to being named Microsoft 2019 Partner of the Year for Digital Transformation, we have:

  • More than 400 digital marketing clients in 21 countries
  • Provided ongoing support for 100+ global clients with Digital Marketing Managed Services
  • Won 23 industry experience awards, in partnership with our clients, in the last six years
  • Over 750 UX professionals and 38 LUMA Human-Centered Design practitioners
  • 3,500 analytics professionals and 4,200 business excellence and automation experts
  • Best-of-breed technology partnerships with Adobe, Microsoft and Accenture
Navigate to sustainable CX

Learn how to drive content performance in the ‘Age of Instant’.

Experience Upshifted: CX Series

Experience, upshifted: A CX Series on the Go is a 10-episode video series featuring Rowan Holloway of Volvo Cars and Ant Wickham of Avanade who discuss how future-ready brands successfully evolve their customer experience.

8 critical elements for your brand's next chatbot

From purpose to personality, learn about the 8 critical elements to consider when building chatbots to improve your customer experience and enhance your brand.

Next steps

Find out more about how our Digital Marketing services can help you connect with today’s customers.

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