With fewer in-person events and limited interactions, it’s become increasingly difficult to create a meaningful connection with customers. How can Marketing continue to demonstrate value and enable sales teams need to meet their goals?
By connecting marketing and sales with relevant customer insights through modern marketing automation, brands are better positioned to meet customer needs and business objectives. Benefits include increased campaign reach and lead generation, and reductions in marketing costs and campaign execution time.
Read this overview to learn why and how to better connect your marketing experience with your customer relationship management (CRM). It impacts measurable business KPIs including:
- Customer lifetime value
- Marketing ROI
- Cross-sell and up-sell rates
- Call center volume