scrum marketing podcast

Scrum for Agile Marketing — Episode 3

Scrums can bring great results, but to work at their best, they need Product Owners. After all, once a Product Owner has been given the flexibility and ownership they need, they can do so much more than just unlock the scrum’s traditional consensus-based, decision making process.

Because they’re free of the everyday workings of the scum, Product Owners can also add value to both the organization and user. They can streamline processes, work across disciplines and guarantee brand consistency, all without stifling the creativity of the team.

In this, our third podcast examining Agile Marketing, Avanade and Scrum, a long-term partner and expert in Agile Marketing, explore the benefits of establishing Product Owners and the value they bring with a research expert from SiriusDecisions.



Dave West
CEO and Product Owner, Scrum.org

Dave is a frequent keynote at major industry conferences and is a widely published author of articles and research reports. He also is the co-author of two books, The Nexus Framework For Scaling Scrum and Head First Object-Oriented Analysis and Design.

LinkedIn Twitter Twitter

Featured Guests


David Carmichael
Executive, Global Solutions and Industry Marketing, Avanade

Dave leads Global Solutions and Industry Marketing at Avanade. In addition, Dave leads the Agile Marketing CoE at Avanade and is a Scrum.org certified Professional Scrum Product Owner and Professional Scrum Master.

LinkedIn Twitter


Simon Jones
Research Director, SiriusDecisions

Simon has more than 25 years of experience across a broad range of b2b marketing disciplines and is now focused on the strategy, process, technology and operationalisation of demand creation.


Avanade uses agile to accelerate its digital and business transformation

Avanade chose Scrum for its agile framework for flexibility to deliver a complex project.


Go agile for a business that’s more flexible, responsive and competitive.

Avanade's Journey to Enterprise Agility

Dave West, CEO & Product Owner for Scrum.org interviews Adam Warby to learn more about Avanade's journey to become an agile enterprise.

An agile marketing journey: From tribulations to triumph

David Carmichael walks us through the journey of creating an Agile marketing team at Avanade.

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