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Florin Rotar

Executive, Modern Workplace Global Lead

Florin Rotar leads Avanade’s global Modern Workplace business, where we reimagine and redefine the workplace as a creator of sustainable business value.

Curious by nature and a technologist by trade ever since he wrote his first program on a Commodore 64 as a child, Florin was the company’s first Chief Technology Innovation Officer. He has had key roles leading Avanade’s Digital Market Unit globally, and establishing and growing Avanade’s business in the UK and the Nordic region, both as a senior practitioner and as a leader. His early career was with Accenture, Procter & Gamble and as a start-up entrepreneur.

Florin is a world citizen, having spent most of his adult life working in five European capitals. He and his family now call Seattle home.

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